Emarketing & content performance
4 Jul 2013

Why Social Media Is Not the Best Place to Complain

Customers hope that social media are the ideal interface for communicating with the brand: so far, it doesn't seem that way.

Despite their uniqueness in terms of communication, social media are still not quite the bridge between costumers and brands that the former hope they could be: the article we're proposing to you today displays an infographic that gives a few statistics as to why.

Extract: "Any place where you can get your message out to millions is a marketer’s dream, so social media is the perfect place for companies to get in touch with their customers. But does it work the other way round? You would think that the direct line of communication that you can find on social media would make it the best way to address a company with your concerns, right?"

Read the original article here

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