Emarketing & content performance
1 Oct 2014

Why do you need picture marketing into your digital strategy?

How and why should you use images in your business communications, marketing and social networks?

As TJ McCue says it in his article for Forbes magazine, “social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing.” For the last few years, people have moved from blogs to microblogs, and now multimedia microblogs. Twitter, Facebook, Pinterest, Instagram, Tumblr… the texts clearly gives way to pictures. In the constant flood of information a social media user is submitted to, you need to stand out of the crowd to draw his attention on your posts, and being memorable to him.

Picture marketing reinforces your textual content.

A picture acts like a magnet on the user. It brings direct information on an article, delivers a point of view, a tone. That’s its teasing. Moreover, visuals catch people who wouldn’t take time to read a full article, and can convince them to go further and click. At last, visual contents’ tags are an excellent way to be found through organic search on the web.

Knowing this, you need to create eye-catchy pictures which have a strong shereability potential, to generate traffic on your website, or develop engagement on your social pages (you can read our article on the Facebook Edgerank to know more).

 You should use:

-          punchy colors and original typographies

-          situations, emotions, messages people can relate to, or be inspired by

-          content related to breaking news or calendar events

-          high quality material

-          Images well sized for each platform

-          Graphic codes if you want to create a visual identity

And lots of other possibilities …

Keep these in mind: be creative, entertaining, but never forget to stick to your editorial line.

Some tools that can help you create visual content: PicMonkey, Canva

The power of infographics

That’s a fact: the human brain gets easier the image and visual content than a block of text. An infographic is usually a collection of data presented in a visual and entertaining form, thanks to design. Very popular on Pinterest, especially the business oriented ones, infographics allow you to distill a ton of information made easy to understand and learn, so that people want to consume and share. They go very viral, spreading with them your brand and its expertise.

Here's an exemple.

 infographie SD

Source : socialmediaexaminer.com

TJ McCue gives his impressions on Picktochart, an infographic creating tool, here. You can also check our article about mistakes people make when creating one.

Credit : Bigstock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

 For further information:

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