Emarketing & content performance
26 Aug 2015

Twitter, Facebook, Pinterest : which one should you choose ?

To reach your targeted audience through a social media strategy, be sure to choose the right social media platform.

Twitter, Facebook and Pinterest are three of the most widely-used social platforms. They offer lots of iinbound opportunities for small and medium-sized businesses. But do you know which ones are the most adapte to your marketing and sales objectives ?

In this article for business2community, verticalResponse Inc helps us define our choices by portraying the unique attributes of each social network.

Facebook

Primary Purpose : establish brand loyalty and reputation.

Unique attributes : 

  • reaches variety if segments of an audience with one post
  • allows to create deep relationships with your costumer base

Twitter

Primary purpose : publish updates, breaking news. All is instantaneity.

Unique attributes : 

  • instant feedbacks from audiences
  • focusing on resolving problems
  • real-time marketing
  • direct conversation with employees, managers,...

Pinterest

Primary Purpose : showcase products, publish visual content, inspire

Unique attributes :

  • generates leads ans drives traffic to other content or website.
  • provokes instant call-to-action responses
  • micro-targets your search

To know more about datas on these platforms' users, you can read the full article here. 

Photo credit: Bigstock


Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

 For further information:

 

On the top
[Infographic] – Best times to post on social mediaCreate quality content is one thing. To make sure that they are seen, read and...More
Recently
Social Medias strategies to lead the e-commerce marketNowadays, new opportunities have emerged for social medias.  They managed to successfully combine with e-commerce...More
Best articles of the month
6 ways to convince a company to sponsor your event. When you plan to organize an event, some questions come on the table by themselves....More
A virtual tour of Airbnb apartments thanks to 3D mapping.On the occasion of the week of the design of Singapore, SingaPlural, last March, Airbnb,...More
What are the purchasing behaviours of 2015 B2B Marketing researchers ?Half of B2B reaserchers are digital natives According to 2014 Google / Millward Brown Digital Study...More