Emarketing & content performance
3 Apr 2014

The right networks, for the right B2B strategy

Connecting with the right audience is key for your inbound strategy. Enjoy these relevant recommendation!

What we have liked about the article from Jayson Demers on Search Engine Land is that it is addressing different level of maturity in terms of digital strategy. In whatever phase your business is, you will find keys to get to the next level of your inbound marketing strategy.

One thing we particularly enjoyed was the notion of “creativity”. For those who are used to live in a digital world, you know much it is all about “testing & learning” and what works for one structure may not be applicable to another. It seems that B2B marketers has reached the point where they need “to think about creative ways to leverage innovative features”.  Getting to the point to tailor your content means that you have solved many other issues.

One last observation. If you want to “target the decision makers” as suggested in the article, start with involving your own leaders!

Read the entire article

Photo credit : BigStock

Social Dynamite role is to help organizations to create business opportunities with their digital presence such as social networks. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. It is 100% content marketing oriented. 

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