The photofit of brand mavens.
Let your consumers express their love for your brand
A great and economical way to raise your brand awarness is to engage the most satisfied of your customers on social media. That’s what is called « user generated content ». Social users have more faith in other consumers than in the brand’s messages, loyal customers embody a guarantee toward the brand.
As explained in this article from retailcustomerexperience.com, It is capital to identify these « brand mavens » who push people in their circle of influence to try new products and experiences. They represent 53% of U.S shoppers, and they are predominately female (60%), in committed relationships, financially responsible, and educated.
Which caracteristics for brand mavens ?
Perversive : they have influence across all major retail verticals.
Omnichannel : they are cross-channel shoppers (in store, on the web, on mobile)
Informed : they gather information and read reviews before purchasing.
Social : they position themselves as leaders and influencers on the web who share their feedbacks.
You can read the full article here.
Image credits: BigStock
Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.
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