Emarketing & content performance
7 Mar 2015

The main pillars to build an event social media strategy !

What strategies must you plan to build an efficient event digitalisation ?

As we said it in several articles, digitalisation has become unavoidable to promote an event and reinforce its impact. You must build a solid foundation that takes different steps, which should be implemented months ahead of your event. As Jenis Fryatt explains it in this article for Cvent, be sure to :

- Hire or appoint an experienced social media manager to oversee the process

- Make sure your venue offers adequate Internet network capability

- Define a hashtag to spread on social media and use during the event

- Update your social accounts (descriptions, posts, visuals, brand identity)

You can also :

- Mobilize event ambassadors

Find sponsoring

- Create event gamification

- Elaborate an event app

Imagine a social content broadcasting live during the event

- Choose on which social platforms you will relay your event

Your event social media preparations will continue to bear fruit long after your conference is over. The analytics you will gather add further detail solidifying your reputation as an event marketer who can successfully use social media to improve the attendee experience, while making the most of digital media for marketing.

What are the benefits to land a social media strategy for an event ?

Increasing social media engagement before, during and after your event will allow you to :

  •  Free market your event
  •  Cultivate a community of online brand ambassadors
  •  Increase marketing reach on social media
  •  Increase ability for attendees to network
  •  Increase ability to communicate with attendees and to get feedback
  •  Build a community around your event that can live indefinitely online

Photo credit: Bigstock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

 For further information:

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