Emarketing & content performance
30 Aug 2015 101 hits

The four pillars of an efficient lead conversion strategy.

Attract leads with high-quality contents is one thing. Convert them into loyal customers is anonther challenge.

When a new lead has just filled out a form after visiting differente pages of your website, it means he’s ready to engage. Your turn to be reactive and bring up a complete response to his expectations.

Here are four tips to assure to convert your lead into a paying customer.

Don’t let him wait

To be more productive and organized, direct your emails or new arriving leads into a special inbox of your company, specially opened to multiple people who will be able to take care of every contact, so you don’t miss any opportunity.
Try to make the connection with your lead within 5 minutes after he’s left his coordinates.

Qualify your lead

All leads are not on the same level of maturity. You won’t be closing a sale if your lead isn’t ready enough to buy. Search on Google or in your CRM software for any relevant data on him.

Keep it warmy

A person has shown interest in your offers, you shouldn’t miss this chance. Nurture him with newsletters, free trials, so he can remember you exist, until the moment he’s ready to move to the next step :  buying.

Check your sales pipeline regulary

Help you visualize your sales data with a chart, thanks to a dashboard. Be sure to pay attention to the following elements :

  • sales target
  • ratio of leads to sales qualified leads
  • total number of leads and their position in the buyer’s journey
  • quote to close ratio
  • sales lead to close ratio

Photo credit: Bigstock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

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