Emarketing & content performance
28 Aug 2014 145 hits

The fifth Life of Content at D+15: Repeated broadcasting on social networks

Do not hesitate anymore: reuse your article in a different way!

Let’s remind you the first lives of your content: public relations at D-60, publication on your brand space at D0, broadcasting on social networks at D+1, and finally the weekly newsletter sent at D+8. Feel free to go and rediscover in more details these different lives.

We are now talking about the fifth life of your content, the one about repeated broadcasting on social networks. Social networks are a good thing, certainly, but why is it so important to repeat this kind of broadcasting a second time? What is the interest of this approach?

Publishing again the same information is more significant for the broadcasting and the impact of your messages. However, be careful, publishing too much can get on your readers’ nerves, and may be considered as spam. Thus, it is necessary to settle enough time between every broadcasting in order to avoid this difficulty. Social Dynamite advises you to repeat broadcasting on social networks about 15 days after the first publication on your brand space. Feel free to have a look at this infography on: “When posting B2B-oriented on social networks?” in order to have a more specific idea of the right schedule for publishing.

Used this way, social networks will enable you to interest new readers, which consult social networks at different hours. Thus, your relevant traffic will increase thanks to social readings rising.

We can notice other advantages. The repeated broadcasting will enforce your SEO thanks to added social signals.  Finally, you will be able to foster on audiences called “by virality”.

Social Dynamite “tips”:

  • Repeat broadcasting at a different hour from the first one in order to hit another target,
  • Take into account the right timing for posting (see infography)
  • Do not forget to build scenario around your ambassadors’ involvement via likes, retweets, LinkedIn shares… In order to know how to convert your wage earners into ambassadors, just click here!

Take advantage to hit new readers by publishing at a different time.

Let’s meet on August 23rd for the sixth life of content.

And do not forget to visit the website Giveme7 for further information

Photo Credit: Bigstock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

 For further information:

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