Emarketing & content performance
10 Feb 2015

Put some social content into your event !

What are the touch points that you can plot to enhance attendees’ experience during an event ?

It's no more secret that social media is now an unavoidable part of an event's awarness campaign. 

Let’s concentrate on the event itself : what are the possibilities left to broadcast social media content on the spot ?

In this article from the Event Manager Blog, Justin Garrity help us imagine which locations are strategic during an event, to attract people and encourage them to use social media.

The event entrance

Play on the excitement of attendees to enter the event. Impressionize them with a big-screened real time social media center that broadcast all your social streams. They will be fastly empted to join the conversation, express themselves, and interact with other attendees.

Social Signage

Don’t hesitate to use room entrances and bare walls as supports for your campaigns. You can place POS displays playing your key event hashtag, schedules, updates, social streams.

Social Lounge

Lounges and charging stations are usally unexciting. Transform them into social lounges where attendees can not only recharge their terminals' batteries, but follow what’s happening while they take a break. They can share thoughts and photos while the event is occurring. Include signage with the event specific hashtag in these spaces to prompt involvement.

 

Creating the Social Media Lounge #EMEC15

Une photo publiée par Julien Carlier (@jcarlier) le 31 Janv. 2015 à 6h52 PST

 

To discover other possibilities, click here. 

Image credits: BigStock


Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

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