Emarketing & content performance
31 May 2015 What makes an employee an advocacy champion ?
Brand advocacy is a key tool of an inbound marketing strategy. Interns (employees, ceo’s) as externs (partners, sponsors, bloggers, customers, influencers) brand advocates demultiply through their social accounts the visibility and notoriety of their company, by relaying the contents it produces. They take part in the first step of inbound marketing, the lead generation. Brand advocates must be wisely chosen because they embody the company. They have to be appreciated by their peers, be expert on their market, and trusthworthy. As Maz Nadjm wirtes it it in this article for Econsultancy.com, entrepreneurs may find that only 30% of their employees would be able to answer this fundamental «  do you understand the WHY of your company ? ». You have to choose dedicated employees to launch an employee advocacy program. The ones who believe in your company and want it to succeed, and also wish to grow their personal branding. How to find an employee advocacy champion ? According to Maz Nadjm, choose someone who will take ownership of the project and work hard to show its benefits to all co-workers. Here are some of his qualities : 1. Passionate 2.Socially charismatic 3.Sold on employee advocacy 4.Trusted by peers 5.Social media Savvy 4.Attentive To know more about this portrait, check out the whole article. In parallel, we recommend you to launch an external influencer program in order to turn them into advocates . Click on our article to know more about it. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
26 May 2015 Facebook Messenger : from a chat app to a shopping portal ?
Facebook has courted businesses for years to use its plateform to purchase advertising spaces, to manage social selling strategies, with the aim of positionning itself as a leader of e-commerce. The social media giant now tends to become an intermediary between companies and customers, buy using its mobile applications, as online mobile shopping keeps on convincing smartphone users.   Last March, Facebook announced the creation of a new set of services, « Businesses on Messenger », that will allow companies to interact indvidually with customers through Fb Messenger App. Businesses on Messenger will potentially allow for a consumer to receive order notifications via instant message, or–even better–buy items directly through the messenger app. Facebook wants to make the online buying process much more faster and easier for customers, suppress unpleasing steps such as multiplicity of emails, or cutting with brands’ shopping apps which are downloaded on devices but soon forgotten.   Why Facebook Messenger could be a game changer in e-commerce landscape ? As Barbara Thau writes it in this article for Forbes Magazine, there’s a lot of reasons : - A towering user base : Facebook represents a billion-person worldwide market. How many retailers can have access to this large, global demographic ? - Shopping internationally is becoming the norm, as nearly 40% of all online shoppers have purchased goods from another country. - A smoother shipping process : shipping is one of the biggest challenges in online retailing. Facebook Messenger provides the ability for sales representatives to engage customers where they are — online and via mobile. Now, shoppers will know exactly how long a package will take to make it to their doorstep, and at what expense.” To go further, click here. Photo credit: Facebook.com ; Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
21 May 2015 Why you shouldn't ask your event attendees to turn down their mobile devices !
Event management is in a time of transition. Digitalisation and gamification are growing, social media is becoming an unavoidable marketing tool to develop awarness before, during, and after an event. We had listed in a previous article the main pillars to build an effective social media strategy. We also defined which kinds of contents attendees were likely to capture, and/or share on social media during and downstream an event : quotations, videos, photos, questions … At least we selected the most suitable platforms to create brand awarness for an event and relay contents : Instagram and Twitter. When you ask your attendees to turn down their mobile… You prevent them from  - improving their personal branding (notes and content sharing, retweeting) - relaying your informations and content - asking questions Your prevent the event organization from  - increasing brand awarness : visibility, notoriety - communicating key infos - leverating the speakers You prevent exhibitors and sponsors from - visibility - sharing in real-time, interacting with the crowd You need to understand that every attendee is a little media beacon which can emphasize personal branding, notoriety, and, on a long term, selling. If you fear of losing contrôle on the messages, you have to change your views : consider your attendees as branding partners. If you don’t integrate mobile social media activities, people will prefer to go to events where they can participate, and you will be seen as old-fashioned. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
18 May 2015 Happiness, 2015’s major brand marketing trend.
You often share inspirational quotes on your social networks… You follow motivational social pages or groups… Don't be scared, you are contaminated by the positivity digital virus. Happiness marketing change your audience’s state of mind. Pursuit of happiness and positivity are the new trends that invaded the web these last couple of years. With constant growth of individualism, happiness has become a main goal in people’s lives: they tend to be more successful, be healthier, be stronger, feel beautiful, be themselves, love themselves. As Kristina Monllos underlines it in this article for AdWeek, big brands have understood the marketing power of happiness on consumers and jumped on the opportunity to play on the altruic side of their activities. Brands have a real impact on people’s self-esteem, identity, well psychism. In fact, some as Dove have understood it several years ago, but the more social selling gets stronger, the more brands need to lean on other tools than their products, to bring a capital gain to the audience, in order to retain it : social media, personal branding, search optimization, content marketing. Hapiness marketing change your brand’s perception Moreover, hapiness marketing is an amazing strategy to meliorate the general perception of your company. Big companies such as Coca-Cola or Mcdonalds, which are often attacked on their products and their ethics, have lately bet on positive brand campaigns to improve their public image. As the public image of a company is capital, launching a multichannel positive marketing campaign can attract new talents, reinforce your corporate culture, and create a dynamic of collective proudness and motivation of your employees. Happiness marketing increases social engagement. As we’ve seen it before, engagement is the key to sale conversion. The more you listen to your audience and interact with it, the more the prospects are permeable to your messages. And the more customers are loyal to you, and are likely not to only buy your products, but to recommend them. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
16 May 2015 Social selling : how to create a fruitful Facebook video campaign ?
100 millions of videos are posted every month on Facebook. The giant of social media revealed that the number of videos in the newsfeed of an user, published by a person or a brand, has been multiplied by 3.6 in 2014 (+260%). These last months, Facebook’s video integration and autoplay have broken into the video marketing market, and keep on redifining the rules of digital branding, and social selling. Combined with the wealth of targeting options available on Facebook, the video platform becomes a perfect opportunity for advertisers to reach the right audience with a captivating message. Now, how to transform the viewers into consumers ? How to turn a facebook video campaign into a call-to-action item ? In this article for KISSmetrics, Kelly Lammerts van Bueren defines 5 steps. Identify your goal Set clear, measurable objectives. What metrics are you going to use ? Generally, a video campaign is launched in order to increase brand awarness, or to introduce a new product. Some metrics allow to analyse if a video has been completely viewed by a user (a view is counted after 3 seconds of running). Grab the attention Users are constantly provided with contents on their newsfeed. To stand out of the crowd, you have to generate a creative and emotionally powerful video. Kelly Lammerts van Bueren gives some advices about it. Try to make a short video, with impactful message and demonstration. The shorter the better. Don’t automatically recycle content. Are the format and the message adapted to the platform, and the targets ? Be informative, concisely. Clearly communicate your message from screen one using the starter image, ad copy or, better yet, both. The image and text should, in combination, explain what your company or product is, how it works, and why the viewer needs it. Pick an Engaging Thumbnail. Although video ads will automatically play by default, Facebook users can disable the feature. Hedge for this by selecting a thumbnail that features your product or main message front and center. Pull your viewers into the sale funnel. Retarget video viewers with ads that feature sequential messaging to encourage them to take the next step to becoming a customer. Use Facebook to create Custom Audiences of people who viewed your video (3 seconds or longer), and those who completed the video. Video ads, link ads, and photo ads can all be used effectively for retargeting. Regardless of ad type, include a call-to-action that prompts users to take the next step (Learn More, Buy Now, etc.). For best results, include both a bit.ly link in the copy and a call-to-action button at the end of the video. To discover the next steps, you can go read the full article here. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
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