Emarketing & content performance
21 Jun 2015 Become a successful media brand at low-cost.
In order to develop a positive and long-lasting brand image, you have to regularly publish some quality content on your blog. Once this stage is crossed, you could be tempted to take your foot off the pedal. It would be a mistake and it would not be enough to increase the impact of your brand. Communicate beyond your company’s web site.  How? Through its collaborators. As Genevieve Colton explains it in this article for Content Standard, they are the best actors to communicate on it. They have the strongest legitimacy to represent positively your company, and are thus the first ones to mobilize. By publishing your content on their own social networks, they will be transformed into influencers and will participate actively in the development of your digital leadership. How to convince them?  Insist on the advantages that it can bring them. Because, if resorting to your collaborators’ network is beneficial for the company, it allows them to develop their personal branding, to gain authority in the sector and to increase the number of people following them on their diverse networks. Give them the means Your employees will claim a lack of time to dedicate to their social networks. It is obviously not about them being diverted from their main activity nor preventing them from doing their work correctly. You can thus get organized by transmitting them a list of your contents, so they only have to copy and paste the links on their various pages. Or you can resort to strategic tools such as Social Dynamite that will enable you to decrease your budget and to save time, compared to manual processes requiring regular attention from your peers. The digital level of commitment of your spokespersons goes hand in hand with the quality of the content you publish. If you want your collaboratorsto trust you and relay your articles, these have to be rich and varied. To know more on how to build quality content, you can visit our dedicated Giveme7 website. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
15 Jun 2015 Social media tip : how to isolate a facebook post ?
You spotted an interesting Facebook post. You wish to share it on another social network, or directly with a person via a messaging app or e-mail. But you want to avoid having to share the Facebook page in its entirety. The alternativefeatures of the social network of Zuckerberg are often difficult to locate. If, as many, you did not know it yet, there is a solution for that. This is what a facebook generaly looks like Below the title and below the logo, is marked " posted by Social Dynamite - May 8th at 1:45 pm ". It is what we call a "timestamp", specifying the day and the hour of publication of the post. If you hover your mouse over the timestamp, a text box specifies all the informations.   By clicking on the timestamp, you will be redirected towards a Facebook page only containing  the wished post, with an associated permanent URL which appears in the address bar. All that remains is to select the URL, copy it, and to paste it into the destination of your choice : chat, e-mail, status … To go faster, you can also right click on the timestamp, and select the mention "copy link address". Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
14 Jun 2015 A virtual tour of Airbnb apartments thanks to 3D mapping.
On the occasion of the week of the design of Singapore, SingaPlural, last March, Airbnb, world giant of housing on the Internet, recreated an apartment whom decoration sets are switchable thanks to the projection of 3D light elements. Indeed, all the sets were purely virtual. This installation, reproduicing a typical Balinese house, the « Airbnb Experiential Projection Home », took up residence in the middle of the street during the whole Design Week. This one was mapped from the ground to the ceiling, becoming a life-size pattern. Four types of interiors were modelled to illustrate all the extent of the opportunities of journey that the model business Airbnb offers. People could find themselves immediately catapulted into an apartment of Bali, Penang, Tokyo, and Paris. These four models are reproductions of existing apartments which can be booked online. An immersive experience which plunges the visitor at the heart of the firm’s business expertise, projecting yourself into a rent on the other side of the world. CASE STUDY VIDEO: Airbnb Presents "Welcome Home" from GOVT Singapore on Vimeo.   Images Credits :DesignBoom. AirBnb. Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
5 Jun 2015 Extend your personal branding with LinkedIn Publisher.
Publishing a standard post on LinkedIn usually consists in copying a link and captioning it with one or two sentences. If you like to write longer content and desire to share your pieces of writing with your business network, but you want to skip the step of blog creation, LinkedIn publishing platform is the perfect alternative. Since the creation of the social network, the publishing platform was restricted to LinkedIn’s "official influencers". Since last year, the company extended its publishing tool to all users, in order to help them developing their personal branding, which plays a key role in a company’s inbound marketing strategy. One content, a lot of visibility opportunities Any posts you publish on LinkedIn are tied to your professional profile and show up near the top of your profile. This means your thought leadership insights are showcased when someone views your LinkedIn profile. Long-form posts will be published and also automatically shared with all your LinkedIn contacts. You can reach a wider audience, through LinkedIn groups or your company page. You can expose your expertise to a higly-professional networks of readers. Your content is foundable based on keywords thanks to LinkedIn's post search box. You can get followers of your publications, even if they are not official network connections of yours. (follow option) Posts that are viewed enough times it will get picked by LinkedIn’s newsreader, Pulse. At this particular point, the posts will have more exponential shares, views and comments. You can share your contents through Twitter, Google+, among others. You can send your contents via InMails to your contacts.  Here are some advices to be efficient on LinkedIn publisher LinkedIn Publishing Platform: What Marketers Need to Know from Social Media Examiner. We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts from OkDork.   Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure        ...
4 Jun 2015 The photofit of brand mavens.
Let your consumers express their love for your brand A great and economical way to raise your brand awarness is to engage the most satisfied of your customers on social media. That’s what is called « user generated content ». Social users have more faith in other consumers than in the brand’s messages, loyal customers embody a guarantee toward the brand. As explained in this article from retailcustomerexperience.com, It is capital to identify these « brand mavens » who push people in their circle of influence to try new products and experiences. They represent 53% of U.S shoppers, and they are predominately female (60%), in committed relationships, financially responsible, and educated. Which caracteristics for brand mavens ? Perversive : they have influence across all major retail verticals. Omnichannel : they are cross-channel shoppers (in store, on the web, on mobile) Informed : they gather information and read reviews before purchasing. Social : they position themselves as leaders and influencers on the web who share their feedbacks. You can read the full article here. Image credits: BigStock       Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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