Emarketing & content performance
10 Jul 2015 Virtual reality: a journey to Mexico without moving from Los Angeles
As Mitra Sorrells writes it in this article for Bizbash, the brand Patrón Tequila decided last May to organize a happening to promote and highlight its products. On this occasion, the company chose to have its guests travelling to Mexico thanks to virtual reality experience. The objective was simple: let the consumers know more about the brand’s story in another fresh way, thanks to the new devices available on the market. As guests watched a special 3-D video through the Oculus Rift, a camera recorded their facial expressions and displayed it on a split screen along. Kiosks at the party showed a split-screen view of the 3-D video and the attendees. After the experience, guests received a link to their video, which they could share on social media. It is thus from their collaboration with technology company Oculus that this project emerged. It was a success for Patrón Tequila that will get the companies to cooperate on three other events in the future.  Few are the ones who have already had the opportunity to try the augmented reality journey. It is a new way of distinguishing oneself and making a mark on everyone’s mind. On the other hand, it represents a possibility for you to relay the information on social networks with photos, videos, etc. as we had explained in our article on the types of digital content to make your happenings more attractive. But if augmented reality is a real “phygital” opportunity, it represents today only one of the numerous possibilities to innovate and stand out on your future events. If you are keen on new event technologies, you can check our article on automatic gifts delivery for social sharing. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure      ...
5 Jul 2015 Landing Pages : how to reach a higher conversion rate ?
Remember that the first impression is really important, if not decisive, in your conversion rate increase. A reader who does not quickly find what he is looking for will lose patience. So make sure he doesn’t! 3 bullet points: Your Landing Page layout A Clear Message Testimonials From Your Clients Basic Layout Principles For Your Landing Page Keep it clear and intuitive. When reading your page, the users should easily understand what your core message is. Your page should be clean, simple and minimise the risk of distraction so make sure there is no navigation bar. The user is already on your landing page so having him visiting other ones instead of filling the form wouldn’t bring you anything. If your form is too long, the user will be annoyed and won’t fill it, so keep it short! Ask the minimum amount of questions. You will be able to get more information once your lead will be converted. Compelling Copy That Converts  Your copy must be interesting and straightforward. Make your text catchy but brief. No hard-selling! Instead, try to give factual reasons that will explain why your offer is interesting and how the users could benefit from it.  Your call to action has to be clear and visible. An efficient CTA should indicate to the user what action he has to take to enjoy a particular benefit. Show Them How Other Users Love You: People pay a particular attention to testimonials. Researches show that giving a social proof of your product’s benefits will convince them more easily. Get honest testimonials from your clients and, with their approval, put their name and picture on it. You can also use videos. These are very beneficial. Not only they catch the readers’ eye but they also are beefing up your credibility. Add data on the people sharing and commenting about your products. This will prove your popularity among social media users. If you are willing to get more information about how to create a great landing page, check out the original article here. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
1 Jul 2015 5 ways to broadcast the life of your company via Periscope.
  How to take advantage of it? For announcements in your company. This way, you can easily inform all your employees about your news, no matter where they are.Willing to tell only a few? Simply make a private session where only the people invited will be able to join your broadcast. By making major public statements. If the company is organizing an event or a conference, customers should be able to watch it. Remember that you need to be active on the Internet, and the different social media platforms to increase your brand’s digital influence. People also like to see what is hidden behind the scenes. They are willing to know how your products and services are made. Take advantage of Periscope to show them how your company works from the inside by making live tours or interviews of your collaborators. Getting in touch with your customers to be aware of what they are interested in is beneficial for your company as well. It will give you a lead and ideas for the next products you will create, and will help you know more about the new markets. The same way you should stream when making public announcements, do so when you launch a product. The people following you on your social media accounts will get a notification that you are live streaming and will be able to interact directly via the chat. This is a strong call-to-action and it will show that you care about keeping your customers informed. Look at these articles if you want to know more about the different uses you can make of Periscope, and see how it has been experienced by the LinkedIn influencer Lucy Marcus. Photo credit: @periscopeco Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure    ...
25 Jun 2015 Social media : ready for visual listening ?
Thanks to a ton of tools, marketers are used to listen to the noise made on the web by their brand. We call noise the conversation happening around a brand or a product on social media, that impacts on its notoriety, visibility, and e-reputation. Visuals are easier to consume, that’s a fact. Videos and photos are about to surpass text in social conversation. Brands realize that and are investigating platforms such as Facebook, Pinterest, Snapchat, Youtube, Instagram, to broadcast their brands. This made easier by the technical developments of advertising and selling solutions by the developers of each social firms. From a textual to a visual world. The thing is, analytics tools and measurement platforms are built for a textual world, and can’t fully register the nuances of visuals. As a concequence, it is today pretty difficult to know what’s the full social media noise made by a  brand. In this article from Simply Mesured, Jade Furubayashi presents an incredible image recognition tool that can scan social users’ images to detect brands’ logos. In case you are posting a picture of you eating your favorite ice cream without mentioning its name, Ditto will be able to analyze if your shot is contening the logo of your treat, wich will allow marketers to count your post as a brand signal. Why scanning social users’ pictures ? As David Rose, Ditto Labs founder, explains it in this article for Marketing Magazine, brands can use his solution for three reasons : - to do a focus on a group of users and analyze their consumption habits - as a competitive set : how often is my product being used, and where versus my competitors - to discover the affinities of the users with other products : what else are they into ? Looking ahead, as brands experiment with virtual reality innovations like Oculus Rift and Google Glass, you can expect new kinds of visual experiences that will look and feel quite different — immersive and multi-sensory. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
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