Emarketing & content performance
24 Jul 2015 Inbound Marketing at the heart of Cannes Lions’ concerns.
What brought content marketing into everyone’s mouth and what is it about? Although some may have been reluctant to content marketing it is now a real problematic they have to worry about. This is what those marketing professionals testified about at the croisette. From clients to executive to partners, every actor is concerned. The recent raise of messaging apps will provoke a huge increase of content marketing opportunities through chat lines and all other kind of software programs. Consumers Insights, marketers’ core priority Technology improvements have permitted customers to be more active on the Internet: publish content, skip ads, select from a wide range of information to find the one that suits them best, etc. It is thus the marketer’s role to find new ways to draw their attention. He has to find out how customers are thinking, how they are interacting on their mobile, on the social media, in order to respond and adjust to their needs. With better analytics, better data sets, they will be able to understand what to tell people. Content Marketing, through customization, adapting specifically to what people want to hear about, will enable professionals to better engage with them. With all these datas, coupled with their expertise, there is no reason that marketers couldn’t stand on the same level of quality as traditional publishers. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
16 Jul 2015 Nurture your leads at every scale of the sales funnel with personalized emails.
15 Jul 2015 Personal branding : which Twitter personality are you ?
As we said it many times before, you must be very careful when you communicate through social media, because it has a real impact on your on and offline public image and reputation, but also on your company’s. If you use them wisely, social profiles offer a lot of opportunities : positioning yourself on your business market be known and recognized by your peers get in touch with potential customers... You can choose to be a brand advocate of your company and relay its content, but also be a news curator, or publish your blog's content to establish yourself as an expert. In B2B as in B2C, Twitter is considered as the main public space to develop your digital image. In this article for AdWeek, Lauren Dugan distinguishes three Twitter social profiles. The curator He’s keen on sharing information : his content, his company’s content, news of his professional field or general news. In general, his goal is to be progressively seen as an expert on his market and gain influence. He represents a great source of knowledge. And his favorite twitter action is retweeting. The promoter He’s more into establishing himself as a business actor and promote his world, instead of being a though leader. He will share contents from his company, special offers, how to’s … but will keep a human touch, by sharing news on his personal interests. He likes to engage and create one-on-one conversation with his followers, and express his personality by creating his own tweets. The social butterfly He’s the king of engagement. He creates or participates in many conversations, with different kinds of social actors, on plenty of topics, from personal to professional ones. To him, Twitter is the magic wand to build or reinforce relationships, but also to exchange views and knowledge.  Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
14 Jul 2015 Push your contents and gain leads with Slideshare !
Slideshare is a gold mine for business contents. The greatest companies, speakers, organizations, leave their presentations, documents, contents… well their knowledge online. Thanks to the topic searh engine and the categories ranking, you can find professional exclusive contents from workshops, conferences, brainstormings, analysis. Presentations allow business actors to sum up their ideas, visions, results, with the help of visual, easy-to-read, eye-catchy slides. The awarness potential Slideshares are a great way to communicate on your visions, present your company, give tips and promote your offers. They posess a great virality potential. Readers will be able to: - integrate them in their own contents - download them (it will take a ebook form) - Share them thanks to social buttons As for other community platforms, slideshares are likely to appear in search engines results, thanks to optimized keywords. As Slideshare is a LinkedIn company, it permits a distinctive incorporation of the two networks, which makes LinkedIn unique distribution medium for Slideshare content. It can be really interesting to integrate slideshare presentations to your LinkedIn personal profile, and create a personal Slideshare account, to develop your personal branding. Of course, it also works for your company. A Lead nurturer Slideshare users have the possibility to follow your account, like and save your presentations, comment them. All of that nurture the conversation and build link between you and them. Be sure to regulary add enjoyable interesting contents. Slideshare presentations allow you to place calls-to-action : follow on social networks, email subscriptions, site redirection, downloads … Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
11 Jul 2015 Market networks, the unicorn companies.
Market Networks form a new category of digital companies that combine the best elements of social platforms and marketplaces like Airbnb. Marketplaces provide transactions between multiple sellers and multiple buyers.   Social networks allow a person to represent herself through a digital profile, build her own online universe add people in it, and share others’ universes. What’s unique about market networks ? As James Currier explains it in this article for Tech Crunch, market networks : Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction Promote the service provider as a differentiated individual, helping to build long-term relationships A market network often starts by enhancing a network of professionals that exists offline. Many of them have been transacting with each other for years using fax, checks, overnight packages and phone calls. By moving these connections and transactions into software, a market network makes it significantly easier for professionals to operate their businesses and clients to get better service. A many-to-many 360 ° transaction pattern is key. What must a market network take to be a success ? Target more complex devices  Consider each client unique, and each professional unique Focus on a project to launch collaboration Help relationship building Make referrals simple and frequent To discover exemples of market networks, you can read the whole TechCrunch article here. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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