Emarketing & content performance
4 Aug 2015 Eventifier, the curation tool for your events
The first function of Eventifier is the one of a classic curation tool, which will organize, the content created during the event, regardless of which social networks it has been posted. The platform will regroup every contents, frequently posted on different social networks, so very hard to trace and expose. Eventifier is compatible with 16 different social networks, and of course the most notorious (Facebook, Twitter, Youtube, Instagram, Flickr). Eventifier, A real social Hub Released at the end of March by Twitter, Periscope, the logic evolution of a “live tweet” definitly brings up the issues of “live events coverage”. The issues even bring Facebook’s affiliate, Instagram, to take a closer look at these opportunities. Eventifier also responds to this digital problematic, like Fidel Navamuel says in his article, the social portal improves the live broadcasted content, human interactivity around the event and virality on the social networks, due to an easy and a pleasant platform. The content displayed is of course manageable. Eventifier, the measure of your success Behind the optimization of your social organisation, and the virality of your content, Eventifier has something particular : data analysis. This will allow you to extract some very crucial informations for your commercials and marketing teams (how much the event has cost, how much did you earn, which target came to the event). You will have access to a full report of the data directly linked to the activity of your social networks (number of mentions on Twitter, number of tweets for a special hashtag for example) which will also be very useful to your partners or sponsors. Eventifier is one of the first event specialized curation and social data analysis tools, who will cost you between 49 and 200 euros per event according to the options chosen. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
30 Jul 2015 Julien Carlier, Social Dynamite’s CEO, speaker at San Francisco’s WEC 2015.
What is the WEC ? Meeting Professionals International (MPI) is committed to providing industry-leading professional development, networking and marketplace opportunities for our members. The annual World Education Congress (WEC) is the signature event through which MPI delivers top-rated education, networking and business opportunities to the meeting and event community. For 3 ½ days, WEC attendees are immersed in a variety of learning experiences designed to give you the competitive edge when planning meetings. Julien Carlier, Ceo of Social Dynamite and MPI France Suisse’s president, will conduct two campfires : Boost Awareness Before Your Event When: Monday, August 03, 2015 / 8:15AM - 9:15AM Session repeats: Not Applicable Location: Meeting Room B, CALC Area / Level 3 / Moscone West Clock Hours Earned: Not Applicable Description For a lot of reasons (sponsor and attendee recruitment, press coverage), most events want to create maximum awareness of their activities. Learn about the CIMA 2015 international congress, where committee members relayed one post per week on their personal LinkedIn, Facebook and Twitter social media sites, talking exclusively about content produced for the event and starting the buzz well before the opening session. Learner Outcomes Learn how to create an editorial line that leverages stakeholder engagement. Discover underestimated available content. Understand how performance is a matter of processes.   CAMPFIRE: Your Event on Steroids with Live Twitter When: Sunday, August 02, 2015 / 1:00PM - 1:30PM Session repeats: Not Applicable Location: Meeting Room A, CALC Area / Level 3 / Moscone West Clock Hours Earned: Not Applicable  Description Speakers, moderators, chairs, even attendees—your event is full of influencers. How can you empower them to help you reach a larger audience during your events? Review a case study on the Web2connect event and understand how to use best slides and Twitter authorization for automated tweets during the event. Learner Outcomes Discover how to engage stakeholders in massive retweet chains. Learn how to collect the right content for live coverage. Get top software tips for use at your events. For further informations, click here    Photo credit: WEC2015 Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
30 Jul 2015 How to Attract the Best Influencers to Your Event?
Who are the best influencers for my company? The first step of a search is to find someone with a real influence on his audience, and not only look for the “influencers” with the biggest number of followers, likes, or fans. The most important thing is how much the influencers’ content is displayed by his community, because if no one relays his content, he is not influencing anyone. Don’t check manually all the infos, take a look at influencer tools such as Traackr, Little Bord, followerwok, PeerIndex, Kred or Flout to discover influencers, manage key relationships, and measure their real influence through numerical data (figures). You can still take the time to read their “about” page/profile, and their most recent posts to better identify who they are and what they do. When I find the good one, how can I bring him to my annual meeting? Invite them, organising something original. A comfortable seating, refreshments, some simple, basic things when you welcome somebody. He needs to feel important, he came to the event and he wants the others to know it, so don’t hesitate to make a special operation for his social networks or his social media accounts, (take a photo with him and tag him, a special name tag as a blogger, a badge for his website, an original blogger pass).  It will improve your social media activity and the social image of your association. Don’t forget what Chrisitna R.Green teaches us in her article, anything you will give directly to the bloggers that has a monetary value must be declared. She also notes the true fact, that if the blog post looks like a paid advertisement, the publicity will be less efficient. The point is to make live a great experience to the influencer so he wants to share it with others because he wants to, not because he has been paid to do it. Who are my influencers? The influencers aren’t just bloggers. The personnal branding is now an obligation for your career. All the professionals are on social networks (LinkedIn at least, Facebook and Twitter), you don’t need to have a large blog following to have a large social media following. The bloggers aren’t the only once with a social echo anymore. Ask to your association members and attendees if they’d want to blog about your event, you may have a very special attendee with some very large industry connections, and with a professional credibility that the blogger won’t have. So don’t forget to look also outside of the traditional blogging lists to find your influencers. The blogger presence is necessary, it will helps you for a lot of digital problematics, improve social reach, notoriety of your association and your (present and future) events, and increase membership. Influencers are a call to interaction with the audience, they will help you to build a large community of content creators and curators. This community won’t disappear right after the meeting, a large part of this community will still share and create content long after your event. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
25 Jul 2015 Extend the life of your content with Pinterest.
What is Pinterest ? Pinterest is an online pinboard, a visual take on the social bookmarketing site. It can be used online or thanks to a mobile app. Content shared is always illustrated, even if it integrates the source link of your pinned picture. You can’t share something on pinterest if a picture is not envolved. Using the Pin It button you donwloaded and installed, you can share directly in your browser from any web page. You can share images you find online, or you can directly upload images onto Pinterest.  You can also share your pins on Twitter and Facebook. Pinterest isn’t only a plateform, it is also a social network. You can : - build you profile - create thematic boards with your pins - get in contact and follow other users' boards, chat with them - re-pin their content on your boards   - fav their contents… Learn more about Pinterest here. One board, lots of opportunities As Kevan Lee says it in this article for Buffer social, 70 million of people are on Pinterest, including bloggers, brands, companies, and potential clients. Needless to say, Pinterest offers lots of opportunities : Content opportunities : In B2B, the most highly valued contents are infographics, easy to read, easy to share. If they are well created, they deliver key informations that can be very useful to your target audiences. Social opportunities : Open a Pinterest account to develop your brand is profitable to attract and retain your audiences. If you deliver interesting contents, Pinterest will become another contact point with your prospects and customers. Visibility opportunities : By re-pinning, liking, and sharing your contents on other social networks, pinterest users will enhance your digital visibility. By using relevant keywords, you will improve your SEO. Traffic opportunities : By clicking on the source link of your content,users will land on the original website whom your picture has been taken from.  A clever way to gain traffic and generate potential buyers Business opportunities : the « rich pins » allow you to stage products by adding pictures, informations, prices, and of course, the Buy It button.  Remember that to attract readers, the content you pin, you upload, or you share must be useful, helpful, pleasant to read. The thing is, with Pinterest, you can add a fun side to your contents, be more creative. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
On the top
[Infographic] – Best times to post on social mediaCreate quality content is one thing. To make sure that they are seen, read and...Read more
Recently
Social Medias strategies to lead the e-commerce marketNowadays, new opportunities have emerged for social medias.  They managed to successfully combine with e-commerce...Read more
Best articles of the month
6 ways to convince a company to sponsor your event. When you plan to organize an event, some questions come on the table by themselves....Read more
Facebook Edgerank : How does it work? Here is an article which will interest those who enjoy understanding how Facebook works and...Read more
Influencer Marketing done wrong ... and how to fix it !Consumers trust recommendations on products or services from a third party more than a brand...Read more