Emarketing & content performance
30 Aug 2015 The four pillars of an efficient lead conversion strategy.
When a new lead has just filled out a form after visiting differente pages of your website, it means he’s ready to engage. Your turn to be reactive and bring up a complete response to his expectations. Here are four tips to assure to convert your lead into a paying customer. Don’t let him wait To be more productive and organized, direct your emails or new arriving leads into a special inbox of your company, specially opened to multiple people who will be able to take care of every contact, so you don’t miss any opportunity. Try to make the connection with your lead within 5 minutes after he’s left his coordinates. Qualify your lead All leads are not on the same level of maturity. You won’t be closing a sale if your lead isn’t ready enough to buy. Search on Google or in your CRM software for any relevant data on him. Keep it warmy A person has shown interest in your offers, you shouldn’t miss this chance. Nurture him with newsletters, free trials, so he can remember you exist, until the moment he’s ready to move to the next step :  buying. Check your sales pipeline regulary Help you visualize your sales data with a chart, thanks to a dashboard. Be sure to pay attention to the following elements : sales target ratio of leads to sales qualified leads total number of leads and their position in the buyer’s journey quote to close ratio sales lead to close ratio Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
29 Aug 2015 Twitter launches a new event targeting feature.
During worldwide events, such as the World Cup, The Olympics or recently the Tour de France, millions of people chose Twitter to express themselves and access to the last main news. In many cases, these events are major opportunities for  marketers to connect with consumers. In order to benefit from these global events, last week, Twitter annonced the launch of a new “event” feature for his own ads tool, to identifiy the events that match the most with targeted audiences, and build personalized campaigns for their clients. This tool will also give access to a calendar of the upcoming big events. Patricio Robles explains to us in his article that, during the Tour De France, the Twitter’s tool could show that more than 20 millions users interacted around this event, that 64% of them were men, and that most of them accessed to Twitter through their smarthphones. Twitter’s event tool will also give you informations such as how many tweets and how many impressions of tweets were sent during the event. Of course, analysis of live events requires an effective marketing team prepared to act very rapidly and adapt their campaign to the audience targeted.   Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
26 Aug 2015 Twitter, Facebook, Pinterest : which one should you choose ?
Twitter, Facebook and Pinterest are three of the most widely-used social platforms. They offer lots of iinbound opportunities for small and medium-sized businesses. But do you know which ones are the most adapte to your marketing and sales objectives ? In this article for business2community, verticalResponse Inc helps us define our choices by portraying the unique attributes of each social network. Facebook Primary Purpose : establish brand loyalty and reputation. Unique attributes :  reaches variety if segments of an audience with one post allows to create deep relationships with your costumer base Twitter Primary purpose : publish updates, breaking news. All is instantaneity. Unique attributes :  instant feedbacks from audiences focusing on resolving problems real-time marketing direct conversation with employees, managers,... Pinterest Primary Purpose : showcase products, publish visual content, inspire Unique attributes : generates leads ans drives traffic to other content or website. provokes instant call-to-action responses micro-targets your search To know more about datas on these platforms' users, you can read the full article here.  Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
24 Aug 2015 What types of contents generate great leads in B2B ?
Why B2B buyers consume contents ? B2B buyers consume contents for many reasons. Here are some : Learn about new market developements and industry best practices Discover new solutions Adress a new company project or program Build their personal branding on social media, by sharing interesting news To spot key influencers and experts The most produced supports are not the most effective As Ayaz Nanji writes it in this article for MarketingProfs, the CMO survey, based on data from 213 North-american senior B2B marketing leaders, (with 46% working at brands earning more than 1 billion annual revenue) has revealed that the most content supports created were brochures, with 84%. They are followed by slide presentations (79%), whitepapers (78%) and videos (76%). However, when it comes  to lead generation, the marketing leaders declared that the most effective support in terms of lead quality are whitepapers, with 24%, followed by videos and analysis reports. What factors can prevent your lead flow success? Only 44% of the B2B marketing leaders think that their strategies are between moderately effective and highly effective.  The first and second factors of the derailing lead flow success with both 48% are the content not developed for target audience, and the budget limitations. For 44% of senior B2B marketing leaders, the third factor to prevent a lead flow success is a content that lacks relevance for audience. The fourth main factor of your lead flow success will be to not reach the right decision maker. And the fifth factor that is deralling lead flow success with 39% is to not leverage right distributions channels.   Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
14 Aug 2015 How to distribute your content without becoming spammy ?
Heavy content e-mailing and advertising can become pretty annoying, people can feel tracked and harrassed, which results in affecting their vision of your company. They can then be reticent to read your contents, to buy your products. They don’t want to be marketed to, to be sold to. In his article for Businesses Grow, Mark Schaefer gives us some alternatives to make your content stand out of the crowd without crossing the spam line. 1. Look for questions to answer Spot questions in comments of articles you can answer. Write a comment with your reflexion (it must add value to the conversation) and a link to one of your handful posts. 2. Produce content that fit to your audiences After defining your audiences, you need to create content that will attract them and interest them, in order to retain them. 3. Include contents’ links in your social profiles As an example, Linkedin dedicated a section to it. 4. Join a content sharing club There are several sites where you can join other content creators, as Triberr,and share your publications on a subject. For others tips on hhow to promote content without spamming, you can read the full article here. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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