Emarketing & content performance
22 Sep 2015 Use Crowdsourcing to drive attendees to your event.
The crowdsourcing is a process of collecting data, content and main ideas by asking for contributions from a specific audience. For the event planners, the specific audience will be the attendees to a similar past event, your clients, speakers, and talents. Like Bethany Smith explains us in her article for Social Table, crowdsourcing is basically an online process and has a lot of benefits for your event management. Why should you use crowdsourcing ? This question is relevant because it will push you to ask yourself what data you want to collect and for which purpose. It’s not the same problematic if you try to generate leads, new ideas and topics of discussion or improve your business offer. Which audiences should you target ? The first research to do is to find who you want to talk to and more important, why you want to talk them. The second research to do is to identify your active audience and your passive audience. Your active audience is built on the individuals who are already engaged with you, your client, or your event. At the opposite, passive audiences are the individuals who match with your measure criteria but are not engaged yet. Arouse your crowd You can engage your audience in real life and/or online. Digital tools allow you to act faster and access to a larger audience that you would be capable of segmenting. Use e-mail lists, your social media accounts to ask questions to your audience. You will have to create a dedicated hashtag to gather all of your audience and a social challenge/contest to motivate them. You will need to assure the promotion of your event through an engaging blog post. Try to contact event professionnals through Facebook or LinkedIn groups: talk to them, ask questions, the key part is to start the conversation to drive engagement. Attend similar events to learn what people are and aren’t looking for, you will learn the good and the bad practices to drive attendees. Analyze the informations When you gathered all the data, you will have to analyze and process all the information to extract value. Include attendees to the decision-making process, they will be more engaged with your event. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
17 Sep 2015 Discover the future of online marketing with the interactive content.
Your consumer has now access to your product information, by your website, your social media accounts, or your blog. The traditional sales pratices are now over. Marketers must engage their buyers by including them in the learning process, instead of receiving an information that they could have by themselves. The 2015 Content Preferences Survey shows that 91% of the B2B buyers want companies to give them an interactive and visual content for consumption. The impact of these interactive presentations are real, 45% say that it is highly valuable for purchases research. First, you will have to do your own research to find what your audience wants to learn from you and which format they prefer. The sensational title and the creation of an experience will make participants want to engage further.  You will be able to choose between several interactive content format to engage your audience and generate new leads: Interactive infographics, with a line graphs grow as viewers scroll past them, and then the charts display data once they’ve been clicked. Interactive webinars with Q/A during the live event, and eventually some audio and visual features Interactive calculators  that will let you enter your information to get your personalized result Interactive CTA (Call to action) created to adapt the experiences on your users. To engage more effectively their clients, marketers have to invest in an interactive content for their online marketing strategies. The “old” content (product brochure) isn't adapted to the behavior and the needs of the consumer. You don’t need to provide them a product information, but offer them an experience and a reason to be interested in your business. Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
13 Sep 2015 Discover how SEO practices will improve your blog post ranking.
But don't forget about the SEO (Search Engine Optimisation) issues. SEO will help your blog to improve its visibility on Google engine, boost your social media accounts and generate high quality links for your content. The quality of your content is really important, but it’s nothing without keywords, on-site optimisation and SEO special technics. 1) Link your blog post with internal web content Netlinking is one of the most relevant elements for your blog. You have to build high quality backlinks from relevant sites.  The internal linking is important as well. Linking your blog post to the content from your site is important to help search engines like Google to better reference your site. And it’s a good point for the reader who will easily go on your site and find the additional relevant information that he needs.   2) Add a related posts plugin Related content links will help your audience to consume more, stay longer on your site, and so, reduce your bounce rate. Like Jayde Ferguson told us in her article, there is more than 70 million WordPress Plugins, and if accumulate too many will increase problems on your site, you can target the best ones to optimize your SEO. Choose useful plugins such as Jetpack, which gives you the opportunity to include related posts to your blog, manage your Wordpress stats, add sharing icons and a lot of other possibilities. Don't forget to add the previous and next posts buttons under your blog to maximise the reading potential of your audience. 3) Make use of social media sharing buttons Embed social media sharing buttons to your blog will increase the social impact (like, comment, share) of your content by exposing it to a larger audience. Social shares don’t have any impact on how Google ranks pages, but it will effectively increase your website traffic. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
12 Sep 2015 Use buyer personas to improve your inbound strategy.
What is a buyer persona ? Thanks to datas collected by methods such as analytics tools, social plateforms, search engines, we can now learn many informations on the audience of a website or a social plateform, or on a customer, such as his demographic and biographic details, his behavior patterns, his purchasing habits, and much more. Identifying your audiences is the key to, in one hand, deliver quality content to your prospects, with the hope of converting them into customers, and, on the other hand, ajust your offers. Help yourself : create standard profiles of your audiences. The more you know about your different audiences, the more an inbound strategy is efficient. You can segment your contents and organize your lead conversion through dedicated landing pages. You can also improve your customer experience, your retargeting process, and your social CRM  Thats when the concept of buyer persona appears. It’s a semi-fictionnal representation of your ideal(s) customer(s). By using the datas you collected, you create sheets describing those standard profiles. To know how to identify a buyer persona and create his sheet, we invite you to read this article written by Dolly Howard for Business2Community.com. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
3 Sep 2015 6 ways to convince a company to sponsor your event.
When you plan to organize an event, some questions come on the table by themselves. The first one is to find the funds necessary, in order to protect your marketing budget, you will have to seek for sponsorship. Try some strategies to make your company more convincing for his search of sponsorship. 1) A single invitation No one like generic letter, for a sponsorship and for anything, so write a very special letter, use your storytelling, tell the story of your company, your team. Describe your daily missions, the many assets of your audience and all the good reasons to sponsor your event. 2) Sell value A sponsorship is an investment. Make an equal agreement, including giving to the sponsor a booth, an advertising area to present the product and the company, and eventually logo on event promotional banners, flyers. Think about the digital presence of your sponsor, he wants to increase his visibility online. Mention his company’s on a dedicated web page, your company's blog, a newsletter, and engage your community on your social media accounts to share the content of your sponsor. 3) Be a safer partner with established companies Your company can be so unknown that you don’t have enough brand recognition to get sponsors on your side. This is why you should get with other important companies of your business. This way, potential sponsor will taking less risk and have a better and larger audience. 4) Know your sponsor By studying your sponsor, you will be able to target the one who fit the most with your business. Study their website, their blog, their social media accounts, and all the news about your sponsors. By analysing them deeply, you will also capable to convince your sponsor with the better timing (releasing a new product, merging with another company, or hosting his own event that could be really interesting for you) and maximise the potential to persuade him (or them). For the rest of the innovative ways to attract sponsors to your event, we advice you to check the original article of Dan McCarthy. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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