3 Oct 2015 How to achieve a coherent content strategy ?
Establishing an editorial plan before creating any new content is necessary and fundamental. In her study, Meghan Casey considers that ‘Content strategy helps organizations provide the right content, to the right people, at the right times, for the right reasons.’According to this definition, if one those elements is missing, then your editorial plan will not lead you to the results you are looking for. The key aspects of a core content strategy statement Brain Traffic, a content strategy agency, considers four crucial components : 1- The Substance : Helps you to find a content subject to successfully execute your core strategy. 2- The Structure : Focus on how the content communicated to your audience will be prioritized and organized, 3- The Workflow : Requires to select human resources, or tools to maintain a high quality on your content 4- The Governance : Defines how the key decisions are initiated about content strategy Those aspects help you to understand the complexity of a content strategy and put their content challenges into perspective. Moreover, a core content strategy statement is beneficial to collect the right informations. It's crucial to answer those following questions: What are you trying to achieve? Define your target audience Decide what you want to set up The future direction for your content. In this way, this strategy statement helps you to draw up a list of content ideas, and to focus on clear data. Strategy versus Tactics Meghan Casey explains the differences between strategy and tactics. In general, a strategy is a plan to fulfill a specific goal. A tactic seems to be similar but it’s the process you use to reach the goal. In business, a strategy is precisely a broad goal, and it’s preferable to start with broad strategies and planify them before thinking about tactics. This could be costly, if you start spending time and money on tactics rather on strategy. The strategy must be the first foundation you have to set up. Expectations will be achieved if you start refining the content ideas, the target audience, the business goals and the content objectives. A core content strategy statement is able to lead you to a long-term direction. The strategy you will implement helps you to identify what already exists, what should be created and, more importantly, why it should be created. Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. For further information: Discover our tools Download our tools brochure ...
29 Sep 2015 What’s the best strategy to overcome collaboration difficulties between sales and marketing teams ?
According to the “Demand Metric” study, the content created by marketers and sent to the sales teams doesn’t meet expectations. The marketing team must create sales content, and it’s not beneficial at all if there’s a lack of communication and collaboration between teams. If an alignment between those two departments becomes effective, for sure the marketing team would produce the kind of content, the sales team needs to close more deals. Bringing the two teams together and persuade them to discuss is not easy but this guidance could be effective if followed properly. You must take into consideration few things to predict a successful future in your management. It’s recommended to remain impartial whatever the issue is about, due to the same targets for the both teams. 1/ To be able to create better content, the marketing team should spend more time with the sales team. At work, sales people are the best when they must persuade, explain, and make sales of products, services and even ideas. 2/ Then, establish a ‘question mapping strategy’ during a meeting, where the teams can express their feelings, the struggles they are facing, and their expectations. According to Jordan Acevedo, who wrote an article on brafton.com, it’s better to suggest questions about ‘difference between SEO and SEM’. SEO is known to provide better organic search results, when SEM uses search engines to advertise a website. 3/ At the end, the content should be created with case studies and testimonials. According to Jordan Acevedo, those two ingredients are the ‘bottom-funnel’ to produce more contacts and communications with the sales team . This content would be at the end very helpful for your sales team. Following this strategy as described would bring instant and surprising results. to credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. For further information: Discover our tools Download our tools brochure ...
25 Sep 2015 [Infographic] 3 steps to improve your data exploitation!
Like Michael Meyers explains it in his article, data are crucial for the companies, they can have a huge impact on the revenue, which can go up to 15-20% and boost sales to 20-40%. Make a balance sheet of your data The health of your data depends on how many times by week/month you check it. Analyze your records to find the errors (duplicated or incomplete records). Find the first sign of the bad shape of your data, a high email bounces rates and low response rates can be one of them. Integrate data in your process 2-8% of data errors of companies could be avoided. To reduce the risk, you will have to train your team to use data well and integrate it in their daily process. To manage the data and assure its security, integrate data validation services into online forms and complete all information against data append programs. Datas change almost every day, you will have to check it frequently to assure of his accuracy, 70% of B2B data and 25% B2C data are obsolete within a year. Invest in data services Datas are manageable by small business, but huge companies with large database will need to invest in a DaaS (Data as a service) companies to identify and integrate hard to find data elements. The DaaS will deliver a steady stream of prospect for your company and lead to higher quality lead generation and increased ROI. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. For further information: Discover our tools Download our tools brochure ...
24 Sep 2015 Instagram: advertising becomes global
Over the past month, Instagram developpers have been working on introducing progressively the ads on the social platform. But September is a crucial step: starting from this month, advertisers can run small and large campaigns on Instagram. The ads also expanded to 30 new countries since September 30. Instagram uses Facebook best ad’s infrastructure, so advertisers can easily target the right audience with the right message, based on their interests (fashion, sports, cars, food). Instagram also launched several new ad formats for different objectives. There was an advertising test period during the summer, which came back with good results, especially in sectors like e-commerce, travel, entertainment and retails. Worldwide businesses are already using the social platform as their shop window. Instagram power of sell has been proven with strong branding results and 97% of campaigns measured had a significant impact for ad recall. Instagram announced new features for companies to build more impacting and engaging ads to their clients: Landscape photos and videos to offer new creative possibilities and give ads a cinematic feel, Videos ads of up to 30 seconds in length, so brands have more time to transmit longer storytelling, Marquee, the new premium product to drive mass awareness and expanded reach in a short time frame, the feature perfectly adapts to your event and/or new products launches, Delivery and optimization tools to run, manage and analyze the best performances of campaigns across Facebook and Instagram. Instagram assures that they will continue to improve the feedback and the ads mechanisms for people and now, businesses. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. For further information: Discover our tools Download our tools brochure ...
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