Emarketing & content performance
26 Nov 2014 The inappropriate hashtag, the inappropriate tweet.
Most business companies now own at least one account on Twitter. It has become an essential tool to build a social media strategy.  Most of them have also understood that’s self promoting isn’t enough to keep their audience’s attention, they need to deliver news, produce conversation, convey emotion, tell stories. Well, create shareable contents. Twitter is the perfect playing field to operate real time marketing, which consists in selecting and reapropiating in your own shades breaking news or trends, to create new inspired content from them, take advantage of the buzz. It’s creating your own buzz from the buzz. However, this race for buzz sometimes turns ludicrous for those who risk this. In his article, Andy Lopata evokes several exemples of buzzfails made by brands on Twitter, who highjack trending hashtags to unapproprietly promote themselves. ( national events, protests, dramas, decease remembrance…) Lopata retakes exemples given by british comedian John Oliver, who hosts a satiric show on HBO channel : A restaurant chain twitting a hashtag used to discuss domestic abuse to sell their pizzas. A sex-toy company tweeting in memory of 9/11 drama. Even if it’s a good thing to take risks by approaching many trends, there must be a line not to cross depending on your business field, your reputation,  your identity.  Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
23 Nov 2014 Content marketing is good for your company. Prove it !
Lots of companies underestimate the importance of being on social media, or, therefore, the importance of delivering quality content to lever up their digital leadership. In his article, Head of marketing strategy Michael Banner draws a picture of companies consideration towards marketing content, and expands on the need to suggest it. Why lots of companies actually don’t posess a content marketing strategy ? Most organisations realize that promoting themselves is not enough, traditional marketing is becoming old-fashioned. Content marketing is subtile, it’s the way to do marketing people don’t hate. While knowing that, companies struggle to manage marketing content and quantify their results, their impact on business. Furthermore, some misconceptions might stall the approval process of building a content marketing strategy. Stats and case studies using. The most senior marketer team member is the best placed to convince his company to develop a content marketing strategy. He must focus on four aspects : start with cost per lead stats and conversion rates of traditional tactics vs content and inbound marketing. Tips to justify the need of a marketing plan Give glasses to your maketing team, and your company: what has been done ? What worked ? What needs to be stopped ? Review platforms, technologies, and analyze key performance indicators (KPI). Suggest solutions, like creating a content editorial line. Progressively propose the idea of setting up a content marketing plan.  Once you get your perfect contents, learn how to give them multiple lives on social networks by visiting the Giveme7 website. Photo credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
19 Nov 2014 4 misconceptions about B2B and digital
B2B buyers are not on social media Wrong. Buyers are humans beings with emotions and feelings, they must be considered as well ! Google seriously advises to go from « promotion to emotion » to reach B2B customers. A real work on your brand must be done, combining practical answers to customers, and emotional triggers, on both personal and professionnal social networks. Few figures : -          79% of LinkedIn members are more than 34 years old (2014 LinkedIn company presentation) -          Facebook penetration is about 73% on 35-45 year-olded people. -          A buyers’ team is made of 5.4 people on average. This offers a sociologically very large, easy to reach target, without needing an excessive budget. Finally, in termes of concurrence, social networks and search engines allow you to compare the different offers available. You can’t gain B2B customers on the web. Wrong. Social media marketing content is now used by 79% of B2B marketers to hit their brand notoriety objectives, but not only. According to a Linkedin study carried out amongst 50.000 companies, content marketing is used to fidelize customers (45%), generate qualified leads (71%), expand one’s leadership  through constant lead nurturing (50%), and at last improve its web optimization on search engines. - Etude DemandGen Report auprès d’utilisateurs de Marketing Automation Web presents non-nigligible benefits to develop customer relations, as Julien Carlier, CEO of Social Dynamite, explained it during his speech at the Issy-les-Moulineaux TedEx. Key element of a trade strategy : create a singular relationship with every customer. To do so, the setting up of a web registration form is inescapable. Grasp this opportunity to enrich your data base through collecting email adresses from people downloading your contents (ex : white books). Then you we’ll be able to contact them later. My salespeople will lose their time on social media. Wrong. 2.0 salespeople are a great weapon for a digital strategy plan, in a satured eco-system. By developping their personal branding, namelly their public image on-line as an ambassador and expert, they reinforce the digital aura of your company. Furthermore, they are here to support potential customers interested by the brand, and so represent levers of perfomance. The media brand must nourish its salespeople and form them.   My company doesn’t have any content to share. Wrong. If you didn't have any expertise, you wouldn't have customers. There are lots of possibilites when it comes to create contents. ( As a matter of fact, that's what Social Dynamite will help you on, building a content strategy. You can edit contents dedicated to position yourself as an expert on your market and promote your competitive advantage. Don’t hesitate to realize press reviews and share your discoveries. You can moreover communicate on your company’s life in order to weave a proximty link with your audience. Finally, in a more corporate spirit you can involve your employees and raise them as brand ambassadors. Photo credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
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