Emarketing & content performance
15 Dec 2014 Influencer marketing program: from influencers to ambassadors
  What is an external influencer ? External influencers hold a key place in the web landscape. They embody the 2.0 version of word-of-mouth, the decisive factor in purchasing decisions. Following the explosion of blogging and personal branding, influencers have become true content producers. Some have acquired, through their knowledge of a market , professional skills , and their freedom of speech, an expert status, thus bringing around them loyal audiences. By sharing information with his readers, an influencer can generate significant visibility of a content and increase its share. Brands' content is spread on social media via the already established network and thus reach a qualified larger community. This sixth power can be as an opportunity as a threat to business. So how to recruit influencers who will valorize your business ?  Who are the influencers that could spur the behaviors of your potential consumers ? You must identify influencers who talk about you. These are spotted through monitoring and influence measurement tools ( Teads, Augure, FollowerMonk, Buzzsumo, Klout, Traackr ... ). At the same time, develop your personal digital market watch, and consult your team can be a significant source of information : each member is likely to follow different influencers on social networks. The aim is not only to find popular influencers, but especially those who are most attracted by your offers and willing to become your brand ambassadors. Organize your "influence marketing program" As explained  byTonia Ries in this article from TheRealTimeReport.com, influencer management relies increasingly on the development of a communication plan, in order to transform them into true brand digital ambassadors. This brief can take the form of a convention, an influencer marketing program. This practice to build relationships with opinion leaders and trendsetters now occupies a central place in digital communication strategies. Goal: to provide all necessary means to your future ambassadors to develop your digital influence and communicate positively on your brand. The material to feed their articles, easy content sharing, sustained interaction, highlighting (web references , acknowledgments, invitations to events ... ), many small ingredients that help to maintain a strong relationship. Recruitment and management of external influencers holds a substantial role in the process of our Social Dynamite solution. This is the second step, following the mobilization of your internal ambassadors. We recommend you to form external ambassadors to boost your content, increase your brand awareness and communicate your offerings. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
11 Dec 2014 Event management : Capture and retain your sponsors !
  It will be difficult to create an event without sponsoring. More than a part of your funding, sponsors can play a major role in crowds and media attraction. Therefore, as Avinash Saxena explains it in this Abrition article, you need to aim the sponsors coinciding with your market field, your values, your brand and the nature of your event. Fix your pitch Before approaching sponsors, you must make a list of which benefits you can offer to companies who are likely to sponsor you (notoriety, visibility, media coverage, publicity, potential customers, freebies…). Mention which audience is targeted, determine the right words and ideas to get your pitch on. Review companies Draw up a list of prospective companies, research their marketing goals and try and determine the challenges they are facing during marketing. Find out what kinds of events a company has sponsored previously and imagine in which ways its products could fit to yours. Expose your media and non media strategies Once you’ve found your sponsors, invite them to discover your event strategy. Present all your promotional materials. Explain them in which terms their brand will be highlighted, which publicity they can gain before and after the event. Try to link their company’s marketing campaign. Pass an exclusive deal Rather than getting multiple sponsors and diluting their benefits, offer an exclusive sponsorship opportunity to the company. Bet on digital engagement Seduce your prospective sponspors by presenting them a prolific facebook page of your event, with a good amount of fans, and help them imagine the perspectives of visibility they would gain by being mentioned on it, and the brand awareness it could generate. Build a long-term relationship. Show your sponsors that you care about mutual benefits and you bet on a long-term relationship with them. During the event, give special attention to their needs. And, once the event is over, sit down with your sponsor to get their feedback. Ask what they liked and take suggestions for improvement. Thank them for their support and offer an invitation to a future event. This way, every time you organize an event, you will not have to scout for fresh sponsors and do the tedious research before approaching them. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
7 Dec 2014 Contributing writers : build a winning team with no budget.
You want to enhance your e-reputation, your visibility, and develop your leader position on your market. You brought an editorial side to your website, by creating a blog or a newsfeed. Therefore, you need to offer the best quality contents. How to find free good contributing writers ? How to manage and push them to keep delivring interesting articles ? Spotting on social media As former Technorati managing editor Andre Bourque says it in this Forbes interview, the best potential good contributing writers are those who are already interested in your offer. They’ve got an appreciation for the quality of work you’re producing, and tend to be well-versed in your industry topics. You can find them on Twitter, Facebook and LinkedIn. The key is to be clear with one another and make sure the relationship works for both parties. Quality and productivity If you want to maintain a good quality content and have articles to publish regulary, you have to feed your contributing writers. Guide the writer into a story, less than a product « update ». Give him keys to write on, like what are the problems your solution solve, what are the latest events concerning your company, what can users expect to be released soon … Earn your exposure.  Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
7 Dec 2014 Enhance your brand loyalty through exhibitions.
That’s a fact. In this day and age of enormous business competition, brand loyalty is the holy grail for a company. Customers do not have to be loyal, they chose to. Once you’re aware of that, it’s your role to develop and implement efforts to attract and retain them. As SSQ Exhibitions agency explains it in this article, exhibitions offer irreplaceable interactions with your current and prospective customers. It’s a capital opportunity to deliver personalised advices, explanations to every prospect, and provide an emotionnal connection. If your presence at an exhibition is well marketed, you can expect to find a substantial number of consumers, encouraged by one of your existing clients, to come meet and experience your brand for themselves. Increase the proudness of your clients If you’re about to attend a trade show or an exhibition, you need to keep in mind that people like showing off and bragging about things that they take pride in. Be sure to install a stand that conveys the valors, the visual identity, the atmosphere of your brand.  The Social Dynamite Stand : Cross Video Days #cvd2014 (@ Les Docks de Paris w/ 7 others) http://t.co/pjTUWrK7Pa pic.twitter.com/aHEts62lQ1 — Julien CARLIER (@juliencarlier) 19 Juin 2014   Photo credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
7 Dec 2014 Event management : your attendees are your digital trend-setters !
Like we said it in this article before, social media is conversation. Concerning events, we can add the real-time engagement process. As Amir Zonozi says it in his article for entrepreneur.com, when people aren't being sold to, they let their guards down. To make the right impact with your event audience, provide a method for people to have those conversations. The best way to create those avenues is by adding an element of fun. 1-      The unavoidable hashtag Nowadays, an event that is not embodied by a hashtag on social platforms (especially Twitter and Instagram)  is a bad event. The most successful even brand their hashtag, and use it as a content base to display pictures and videos livestream. (see our article : push your event with Instagram) 2-      Spread statistics Share social analytics periodically with your audience so they see how much impact their contributions are making. People will drive more posts around your event hashtag when they know they’re an integral part of an important conversation. As an exemple, you can use gamification by tracking who is posting and highlight your event’s top influencers, create a friendly competition. Earn your attendees’ love, and positive exposure. 3-      Build your viral personality Your « personality » on social platforms will attract people and push them to follow you and participate. They will want to hear the highlights special from you. You’ll be considered as the leader of the event. 4-      Prevent from Low Battery Anticipate runs out of battery of your attendees, make it easy for them to charge their devices, so they can keep on sharing on social media. 5-      Don’t forget to brand your hashtag in real life Besides sharing it on social networks and your event website, you should be printing your hashtag on your banners, including it in the registration process, placing it on stickers in strategic places (even the mirrors in the bathroom work!), and much more. Real and powerful engagement is simple : a common experience. Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure    ...
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