Emarketing & content performance
6 Jan 2015 2014 YouTube's top 10 ads : digital-native beats TV rerunning online
As it’s explained in this article of Tim Peterson for AdAge, advertisers are beginning to realize that repurposed online TV ads aren’t their best choice to get audience. In 2012, Youtube released its first annual top 10 ads list. Most of them were TV ads rerunned online or soon-to-be-televised Super Bowl Spots.  This year, tv ads format has been overrunned by digital-native spots. A wider creativty allowed online Half of YouTube's top 10 spots of 2014 were exclusively designed for the web : - Heineken - Budweiser - Procter & Gamble's Always - Duracell - 20th Century Fox's film "Devil's Due"  The other videos were related to the World Cup or the SuperBowl. The length of a tv spot is usually from 30 to 60 sec long. Online video marketing allows formats such as three minutes long Youtube estimates, such  a good alternative to create more scenarized, targeted, or detailed videos for campaigns. Despite the length, the ads were able to keep people's attentions. People spent 54% more time watching this year's top 10 ads compared to last year's crop. And this year's top 10 ads combined for 425 million views, 112% more views than 2012's top 10 spots totaled. You can see the whole list on the article of AdAge. First place goes to « Nike football, Winner Stays ».     Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
19 Dec 2014 The B2B Online Branding Potion
Regardless of what type of business or marketing you are involved in, your branding will play a huge role in building trust, creating brand awareness and attracting new clients. As we proved it in the article 4 misconceptions about B2B and digital, traditional marketing is becoming old-fashioned, not suitable to social media's horizontal conversation model anymore.  B2B companies need to develop their digital marketing strategy to lever up their leadership and develop their business. After telling you how to prove that your company needs it, and how to be a great digital marketer, we are now about to give you key advices on building this B2B online brand strategy, based on the article of Diana Adams written in Britbels.com - Identify your business audience’s segments You will need it to place online advertising, that will prevent you from blurred mass marketing. - Give you goals and metrics Do it before launching your campaign, that will allow you to see where you achieved and where you failed, analyse the results and take appropriate measures. Learning to win. - Create content and test it It must be of course adapted to your target audience. Test your content and your ads thanks to smart analytics. As an example, create two ads with one variable, run them both, then kill the underperforming ad and try to beat the other one with a new version. - Use web analytics to monitor the audiences on your website They will help you determine which marketing programs convert customers at the highest rates. - Armour your leadership with corporate blogging Branding is about establishing credibility and trust, to cash on it. Reinforce the idea that your company is a thought-leader on your market. - Use display advertising to create lift across all marketing channels When you place display ads, it betters the results from your search marketing, e-mail marketing, and social media. It builds your brand. A familiar brand increases brand search, e-mail subscriptions and confidence where sharing on social media. To measure this return on investment, you can use paying for clicks, brand metrics, action metrics and overall lift. - Use social marketing to builds brand awarness   - Incorporate retargeting across website, display, e-mail, ans social channels Retaregting starts with your targeted advertising and then adapts your messaging, frequency, and placement to the precise interests of your target audience, at the exact time their interests are at their peak. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
17 Dec 2014 Social media monitoring : are you aware enough ?
      What monitoring can do for you ? Your notoriety, your reputation, your business opportunities... everything takes place on the web right now. You have to be constantly aware of what is said about you, your company, and your brand ambassadors. Monitoring allows you to : find great content to share with your audience be aware about what’s going on on your market and keep an  eye on your competitors look for opportunities (trading, feedback, questions, link-building) to improve and grow your business To do so, you have no choice but to find all of the information that’s relevant to you and your interests, in order to make use of it all. It takes a plan, to filter the “noise” that can prevent your from finding what you’re searching, what matters for your company. What worth monitoring ? In this article from Ultimate Social Media Empire, Filipim Silva suggests some ideas to start. You : your name or your brand’s name any variation of your brand’s name names of the most active/visible members of your company mentions of speific campaigns you are running your catchpharase, slogan or tagline Your industry : keywords or phrases that describe your industry or interest frequently used industry hashtags highlighted conferences’ names, in your industry field How to ? Here are some tools to help : Google Alerts, Mention, Social Mention, Talkwalker, Topsy, Hootsuite. Create your own monitoring strategies using social platforms, there are lots of possibilities to explore. On Twitter for example, you can create and save twitter searchs with key items or hashtags. You can also draw twitter lists of your influencers, of related topics or medias. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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