Emarketing & content performance
13 Mar 2015 How can a smartphone app be positive for your business or brand awarness ?
Social media is mainly conversation. In this logic, a beautiful-designed and well tailored smartphone app is the best way to stay in touch with customers, anytime, anywhere. It allows business leaders to interact in live with them, and to engage prospects even more, aside social media accounts. As Branding Magazine explains it in this article, there is a lot of ways an app can be rewarding for you. Three of them stand out. Building or Expanding your current customer niche A mobile app allows you to reach current and new customers. It develops the relationship a customer has with a company or a brand, nourish his loyalty. If your customers can’t do what they need with your business while they’re on the go, you might lose them as they are likely to look elsewhere for similar products and/or services from a company that offers exactly what they need. Receiving free advertising of your own products/services through your own app You can increase the accessibility and visibility of your products by showcasing them on your app. It is a softer way to promote them without the advertising status. Create a shared beautiful experience for you and your consumers The look and feel of an app is really important, it must be intuitive and pleasant to use. If you win this bet, your brand awarness can only grow, and your notoriety and the loyalty of your customers increase. To know more about apps marketing strategies, check the article of Brand Magazine.    Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
7 Mar 2015 The main pillars to build an event social media strategy !
As we said it in several articles, digitalisation has become unavoidable to promote an event and reinforce its impact. You must build a solid foundation that takes different steps, which should be implemented months ahead of your event. As Jenis Fryatt explains it in this article for Cvent, be sure to : - Hire or appoint an experienced social media manager to oversee the process - Make sure your venue offers adequate Internet network capability - Define a hashtag to spread on social media and use during the event - Update your social accounts (descriptions, posts, visuals, brand identity) You can also : - Mobilize event ambassadors - Find sponsoring - Create event gamification - Elaborate an event app - Imagine a social content broadcasting live during the event - Choose on which social platforms you will relay your event Your event social media preparations will continue to bear fruit long after your conference is over. The analytics you will gather add further detail solidifying your reputation as an event marketer who can successfully use social media to improve the attendee experience, while making the most of digital media for marketing. What are the benefits to land a social media strategy for an event ? Increasing social media engagement before, during and after your event will allow you to :  Free market your event  Cultivate a community of online brand ambassadors  Increase marketing reach on social media  Increase ability for attendees to network  Increase ability to communicate with attendees and to get feedback  Build a community around your event that can live indefinitely online Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
26 Feb 2015 7 habits to boost your personal branding on Twitter.
As Nicole Brown explains it in this article for Social Media Week, gain and keep a follower is not an easy task. It requires some good practices. Here are some tips to reinforce your personal branding on Twitter. Avoid negative feelings Being sarcastic can speak to some people, but some other might not be receptive to this kind of humor or criticism. It can appears as being bad-tempered. People are generally more attracted by positive thoughts. Inform, don’t meform A user that shares more about himself than others might risk to be unfollowed. As said in the article, only 20% of Twitter users are informers, which means that they share information and reply to other users. So, don’t hesitate to share news and retweet ! Be trustworthy Verify the sources of the informations you share, and share quality content. You must bring a value to your twitter feed. Make you worth following and retweeting. Paralely, reassure your followers by boosting your social trust. Complete your user profile : write your bio, hashtag your interests fields, upload a picture, leave a « welcome » text. Be « on-topic » On your professional account, avoid talking about topics that don’t belong to your field. Folllowers are interested by your content because they evolve in the same professional environnement as yours. Chose key topics to talk about. To learn the three tips left, you can click here. Photo credit: Bigstock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
25 Feb 2015 On the good use of the hashtag.
As we have seen it before, conversation is the new way to promote your brand on social media, and so to lead to selling. Hashtags help building engagement toward an item, a brand, a product or an event, and allow community managers to drive it through a personalized channel. Easy to adopt, hashtags are also a good way to archive using results, to analyze reactions, well, to draw prolific datas. When to you use a hashtag? You can notably use hashtags to : - Make the buzz with your content - Promote your brand - Promote your product - Build a social audience arround an event, or a show - Manage social TV - Create a community of interest How to promote your hashtag ? But to succeed in your hashtag campaign, you need to promote it first. To do so, you can : - Start by using it yourself, you and your brand ambassadors ! - Announce it on social accounts (status, visual contents) - Through ads on tv - Through ads in the press - On displays - POS displays - Flyers - Brand it on your products or on goodies - Give a rendez-vous to your audience to chat with a special hashtag - Organize a contest   To know more on hashtags use, you can read this article of Ann Smarty for Moz.com.   Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure        ...
24 Feb 2015 Social Media Manager, Community Manager … what difference?
To a lot of people, social media management and community management are synonyms, or gather the same types of tasks. To improve your business, know the differences between those two positions, that are clearly distinguishable, but truely powerful if well-related. The community manager, king of conversation The main goal of a community manager is to create social conversations with users through social networks, and engage them. He must first identify customer targets, in order to aim at them.  Being a community manager requires human skills. He’s got a brand’s reputation on his shoulders and must be able to react quickly if needed. He’s the interface between the brand and the consumer, the builder and the administer of an online community. The social media manager, king of strategy Parallel to this, the social media manager focuses on the global social media strategy : e-reputation, branding, content marketing. He collects and analyses data to improve targeting, mesure successes and failures. He must be constantly aware of the social media and web trends, to produce adapted strategies and create valuable contents that will reinforce the digital influence of a brand.   It is capital to define these two positions in your company. It can be handled by one single person, but she must have in mind the goals and metrics that belong to each function, to be really effective.  Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
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