Emarketing & content performance
2 Apr 2015 Lead Accelerator, LinkedIn's B2B new weapon.
A new solution for contact generation According to several studies by LinkedIn, 95 % of the Internet users leave a Web site without supplying with e-mail address. On the remaining 5 %, 80 % does not read e-mail marketing. With Lead Accelerator, LinkedIn tends to allow the brands to reach these 95 %. As explains it Clément Bohic in this article for ItEspresso, Lead Accelerator is built on a global logic of following up the customer route, from the acquisition to the conversion, by proposing relevant messages depending on the stage of conversion reached by the visitors. A lead nurturing adapted to every marketing target It is thus important to keep on visibility throughout this process. On one hand, Lead Accelerator allows to set up displays and advertisements targeted to attract leads (known or anonymous, on LinkedIn and beyond). Secondly, feed the link with the prospect through the broadcasting of targeted contents, while hoping for his conversion in buyer. The sponsored news and the inMails allow as a supplement to these solutions to be present on the whole funnel of conversion. To know more, click here Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure      ...
29 Mar 2015 What are the purchasing behaviours of 2015 B2B Marketing researchers ?
Half of B2B reaserchers are digital natives According to 2014 Google / Millward Brown Digital Study on B2B Path to purchase, digital natives increased by 70% in age groups of B2B researcher demographic. 18-to 34 years-old accounted for almost half of all researchers. It means that they never grew up without the modern-day internet. It seems now obvious that you need to touch this marketing group, so to invest in digital strategies. B2B researchers who are not the hightest-level executives can influence purchase decisions The ecosystem of influencers around the B2B research process has changed—dramatically. Non C-suiters employees have a real influence during an online buying process. They are on the frontline of interaction with the selling enterprise through digital channels. Even if only a quarter of non-C-suiters have the final sign off, 81% have a say in purchase decisions. They are the ones who feed back to the senior-executives. 71 % of B2B researchers start their research with a generic term. Search engines are the number 1 resource used by B2B researchers to make a research. 90% of B2B researchers who are online use search specifically to research business purchases. We could think that B2B researchers type branded keywords. In fact, about 71% start on a generic query, so they're looking for product first, not a company. They are already 57%  on the way down the path of decision process before entering a company’s site. It's not enough just to bid on your brand terms. Influence and decision making are happening earlier on in the purchasing path, even prior to brand awareness. Identify where you can be part of the conversation early on and throughout their searching. Google’s study points out two other trends : -       Mobile usage is intensifying : 42% of researchers use a mobile device during the B2B purchasing process.  -       Online video has become a key element in purchasing process. To know more on these, you can check ThinkWithGoogle’s article.  Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure    ...
28 Mar 2015 What type of social sharer are you ?
Statpro.com has drawn six social media sharer profiles. The Hipster : he’s young, popular, and creative. He doesn’t use emailing very much. He’d rather use social platforms which allow to share visual and audio contents. The Careerist : he’s more likely to share specific content on professional social platerforms such as LinkedIn, in order to develop his on-line and off-line network, improve his personal branding and e-reputation, and create opportunities. The Altruist : He’s reliable, helpful, and mostly use email to share. The Selective : this type of sharer relay informative content via social media as well as by email. They are thoughtful  and resourceful. The Boomerang : He’s on several social networks and passionated by social media, he keeps on sharing content to get people attention and reaction. The Connector : He’s relaxed, thoughtful, have much imagination. He uses social media to organize his life offline. Which one are you, or would like to become ?  This infographic also shares interesting stats proving that your company needs digital transformation to improve its business. - 85 % of people feel more connected to a business when following them. - 67% of twitter users are far more likely to buy from the brands they follow on twitter. - In 2017, there will be 57% of CEOS who use social media for customer communication.   Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
27 Mar 2015 How to explain the value of content strategy to your marketing team ?
Vice president of Content Michele Linn has interviewed her colleagues from the Content Marketing Institute on the importance of marketing content for a company, to increase lead generation and sales conversion. Here are some of their arguments to help convincing a marketing team.   - Show the data from a content marketing campaign versus a typical product-driven campaign. - Exlpain that content marketing allows to have a two-way conversation with their customers, and to use varied tools to measure engagement. - You can easily adapt your strategy without needing major financial investement. - It can help positioning a company as a tought leader. - It allows complete autonomy and control of the company’s messages. - It can develop trust and credibility, reinforce relationships with the customer all along the conversion process. - A content marketing campaign has a longer shelf life than a traditional campaign, for a lower cost. - It allows to deliver the type of information that prospects are seeking, which pull them to the company’s site.   To know more about CMI contributors and learn from their experiences, you can read the whole article here.   Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
17 Mar 2015 Which types of company twitter accounts for your brand strategy ?
According to the article of Mark Schaefer pour Businesses Grow, we can count 5 types of Twitter company accounts. The showcase type These accounts are made to broadcast corporate contents, official statements, career and job opening news. There’s no real interaction, conversation, with the followers. The undercover type An account for brands which own a community management’s team who dedicate its time to interact with followers, answer their questions. They are not identifiable, under a corporate logo. However, it still creates a better human aspect with the brand than the showcase type. Some community managers might put their initials to reinforce this feeling. Blending personal and corporate It consists in using the name of a real employee of a company to broadcast content that belongs to his role. This type of account features a real person and a real picture but is owned and managed par the company. Real person in real time That’s what we call "brand ambassadors". Thanks to a detailed biography and regular interactions with followers, they create a bond of trust with potential buyers. They also make the brand shine on and offline.  It requires to develop their personal branding and control their e-reputation. Creative Entertaining accounts If you land a special campaign, or if you own a mascot, you can create an account that broadcasts entertaining storytelling around your brand.  Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
On the top
[Infographic] – Best times to post on social mediaCreate quality content is one thing. To make sure that they are seen, read and...Read more
Recently
Social Medias strategies to lead the e-commerce marketNowadays, new opportunities have emerged for social medias.  They managed to successfully combine with e-commerce...Read more
Best articles of the month
6 ways to convince a company to sponsor your event. When you plan to organize an event, some questions come on the table by themselves....Read more
Facebook Edgerank : How does it work? Here is an article which will interest those who enjoy understanding how Facebook works and...Read more
Influencer Marketing done wrong ... and how to fix it !Consumers trust recommendations on products or services from a third party more than a brand...Read more