Emarketing & content performance
15 Apr 2015 Why do people unfollow a brand on social media ?
If a consumer wants to know more about a product, a brand, or wants to feel closer to his favorite brands, he will expect them to own social networks accounts, as social media has become the cradle of two-way conversation between companies and prospects. That’s what inbound marketing is about : create a link with the customer, build trust and develop dialogue between both, in order to increase brand awarness and sale conversion. But to be attracted by the contents your broadcast on your social channels, these need to be good. If your contents are not in balance with the expectations and the interests of your audience, or if they are poorly written, followers won’t stay. Retention is crucial. According to a study conducted by buzzStream and Fractl with more than 900 respondents, here are the main reasons why a twitter user may unfollow a brand. Too much self promotional or uninteresting content It’s the reason number one. Too much self promotion will ruin the relation with the customer. Over 20% of respondents said that they would unfollow a brand on both Facebook and Twitter if they believed the content was boring or repetitive. 45% said that they would unfollow a brand on social media because of too much self-promotion. Overuse of automated messaging or lack of personal engagement The second reason for unfollowing is automated messaging. It’s considered as a sham, as if the brand didn’t really care about its consumers, social accounts are just active to nourish the digital visibility of the brand. Improper use of hashtags According to the survey, 19% said that would unfollow a brand on social media due to poor use of hashtags. Missteps include anything from including too many hashtags in a status update or tweet, to using a hashtag that simply does not make sense. You can read examples of hashtag buzzfails in our previous article, the inappropriate hashtag, the inapropriate tweet. To know more about unfollowing behaviors and customers expectations, you can read this Hubspot Blog's article. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
14 Apr 2015 Brand awarness : the guerilla tactics for small companies.
  The weight of top-of-mind brands The size of a company does not always matters when it comes to brand awarness. It is commonly said  « the more you are big, the more you are successful, and the more you will grow ». In this article from Branding Strategy Insider, Mark Di Somma has another theory. Of course a masterbrand or a globaly-known brand deserves admiration and respect for the work that has been done around its development. But big brands are not always the pace setters of a market, they can be bogged down in their confort and not fully size opportunities and trends, on which smaller companies can surf. Moreover, the biggest companies are not always the smartest, nor are they infallible, especially given the context of world economic crisis. As a smaller company, you will never reach the same awarness scale as top-of-mind brands by head to head competition. With their power and their influence, they would squeeze you out quickly. But you can change this strategy for many other imaginative approaches to boost the notoriety of your brand, and get leads attached to you. Bet on human skills As Mark Di Somma explains it in this second article, a massive and powerful adversary can be seriously affected by a much, much smaller force that leverages its network and moves quickly to find points of vulnerability. Thanks to social media, people can now interact at greater speed, with increased efficiency, and higher levels of trust exist between people who share. To achieve this strategic move, you need to be more clever, fun, rewarding and engaging than the big players of your market. Mark Di Somma outlines 4 positionings to stand out : 1. Be the monster – the brand that the whole world can’t help but notice. 2. Or be the upstart – the brand that someone can’t wait to discover and tell others about. 3. Be a monstrous upstart – a cult brand that is noisier than its size warrants because it wields a big attitude and a loyal community. 4. Or an upstart monster – an established brand that tirelessly challenges its own rules. What will be your choice ?   Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
13 Apr 2015 What is user generated content ?
Build trust and increase engagement What more engaging than inviting your customers to share their love for your brand ? That’s what user generated content is about. As we said in several articles before, social media is conversation. In this consumer-centered two-way of communication, customers are more interested in hearing their peers’ opinions on a product than believing in calibrated messages of a brand.   Get philanthropic A clever way to build trust is to invite users to contribute to the reputation of a brand, become its ambassadors. It can be made through pictures uploading, movie making, contests...A brand represents more than a product, it conveys social distinction, etc. These type of campaign also value them, they get recognition from the brand they support ; it’s like a deal.  Some brands even directly ask their customers about suggestions to improve their products. Earn free publicity Customers’ contribution allows your company to restrict its publicity budget. Brand awarness is made by customers themselves. They become the ones who contribute to your brand’s exposure on social media. These operations are also covered by traditional and specialized media. The more you are original, the more it will have media impact. To learn how to launch a user generated content campaign, and read exemples of successful campaigns, you can click on this article written by Eric Siu for Hubspot Blog. Image credits: BigStock   Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
6 Apr 2015 Automatic gifts delivery for social sharing on an event !
Brands or event organisers always try to find new ways to engage people on social media, in order to make noise on the web, increase their notoriety and visibility. We have previously talked about the importance of a hashtag to make an event successful.  Innovative Vending Solutions has understood the challenges of event awareness through social media using, and proposes to exploit that, adding a playful aspect, with automated retail machines. People are more likely to get involved into something when they are rewarded for it. Sales promotion is a classic part of mix marketing, brands and event organizers are used to invest in goodies, prices, lotteries, to dedicate a budget to these operations. That's agreat way to break into people's everyday lives and be reminded of, like a post-it. How does it works ? As Lauren Matthews explains it in this article for BizBash, to receive a gift, guests follow instructions on a touch-screen interface, which prompts them to tweet at the brand’s handle along with a unique hashtag, that refreshes after each use. You can personalize by a different hashtag every item distributed by the vending machine, which emphasizes the promotion of your range, as Asos dit it with bathing suits.    With which platforms ? Innovative Vending Solutions has first invested Twitter. But they recently launched the Facebook and Instagram versions of their devices.      Credits : IVS To know more, you can visit Innovative Vending Solutions's website. Image credits: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure      ...
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