Emarketing & content performance
25 Feb 2015

On the good use of the hashtag.

How can you make the most effective use of hashtags for your brand ?

As we have seen it before, conversation is the new way to promote your brand on social media, and so to lead to selling. Hashtags help building engagement toward an item, a brand, a product or an event, and allow community managers to drive it through a personalized channel. Easy to adopt, hashtags are also a good way to archive using results, to analyze reactions, well, to draw prolific datas.

When to you use a hashtag?

You can notably use hashtags to :

- Make the buzz with your content

- Promote your brand

- Promote your product

- Build a social audience arround an event, or a show

- Manage social TV

- Create a community of interest

How to promote your hashtag ?

But to succeed in your hashtag campaign, you need to promote it first. To do so, you can :

- Start by using it yourself, you and your brand ambassadors !

- Announce it on social accounts (status, visual contents)

- Through ads on tv

- Through ads in the press

- On displays

- POS displays

- Flyers

- Brand it on your products or on goodies

- Give a rendez-vous to your audience to chat with a special hashtag

- Organize a contest


To know more on hashtags use, you can read this article of Ann Smarty for Moz.com.


Image credits: BigStock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

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