On the good use of the hashtag.
As we have seen it before, conversation is the new way to promote your brand on social media, and so to lead to selling. Hashtags help building engagement toward an item, a brand, a product or an event, and allow community managers to drive it through a personalized channel. Easy to adopt, hashtags are also a good way to archive using results, to analyze reactions, well, to draw prolific datas.
When to you use a hashtag?
You can notably use hashtags to :
- Make the buzz with your content
- Promote your brand
- Promote your product
- Manage social TV
- Create a community of interest
How to promote your hashtag ?
But to succeed in your hashtag campaign, you need to promote it first. To do so, you can :
- Start by using it yourself, you and your brand ambassadors !
- Announce it on social accounts (status, visual contents)
- Through ads on tv
- Through ads in the press
- On displays
- POS displays
- Brand it on your products or on goodies
- Give a rendez-vous to your audience to chat with a special hashtag
- Organize a contest
To know more on hashtags use, you can read this article of Ann Smarty for Moz.com.
Image credits: BigStock
Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.
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