Emarketing & content performance
14 Aug 2015 92 hits

How to distribute your content without becoming spammy ?

The line are sometimes blurred between distributing content and spamming in. Here are some strategies that will attract the attention of the readers, without imposing them.

Heavy content e-mailing and advertising can become pretty annoying, people can feel tracked and harrassed, which results in affecting their vision of your company. They can then be reticent to read your contents, to buy your products.

They don’t want to be marketed to, to be sold to. In his article for Businesses Grow, Mark Schaefer gives us some alternatives to make your content stand out of the crowd without crossing the spam line.

1. Look for questions to answer

Spot questions in comments of articles you can answer. Write a comment with your reflexion (it must add value to the conversation) and a link to one of your handful posts.

2. Produce content that fit to your audiences

After defining your audiences, you need to create content that will attract them and interest them, in order to retain them.

3. Include contents’ links in your social profiles

As an example, Linkedin dedicated a section to it.

4. Join a content sharing club

There are several sites where you can join other content creators, as Triberr,and share your publications on a subject.

For others tips on hhow to promote content without spamming, you can read the full article here.

Photo credit: Bigstock

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