Emarketing & content performance
5 Dec 2013

Google Media Tools: an opportunity for your content

The Google Media Tools, launched in October 2013, aims at gathering and organizing sources of information for journalists. As marketers, the journalist’s concerns are yours also.

The journalists will use Google Media Tools as a set of tools to report the news and visualize data in order to improve their storytelling capacities and to issue information and pictures on a more rapid and simple manner. And furthermore, the Google media tools represents content marketing opportunities.

Functionalities of the new on-line hub for journalists

1. Working on a more efficient way

Google Media tools pull data and enhance resources for journalists by proposing on the same platform Google tools such as:

  • Google trends
  • Google Analytics
  • Google consumer surveys: to easily get access to market research and insights (paid service)
  • Google Drive: to easily stock and share all the data with other members of the journal

2. Engaging readers via:

  • Google +
  • Hangouts
  • You Tube         

3. Creative functions:

The Google Maps Engine identifies on a map hot news spots on the planet. It can create detailed maps with a variety of layers using Google Earth, Google Crisis, Google MAPS API, Google fusion tables, Google Earth Timelaps.


Content marketing opportunities

There is a true potential for content marketers to be found in 3 specific Google tools:

  • The Google Consumers Surveys: you can have access to a wide range of data
  • The data visualialization function with The Google maps engine provides the opportunity to create detailed maps for websites, blogs etc.
  • Live-on-air video live streaming video platform can also be used to stream videos across the Internet

Click here to go beyond with the article posted on the Content Marketing Institute by Nate Riggs


Social Dynamite role is to help organizations to create business opportunities with their digital presence such as social networks. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. It is 100% content marketing oriented. 

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