Face Google Search's new algorythm : become mobile-friendly !
Why is it important for a brand to be mobile-friendly ?
According to Google, half of all searches globally come from mobile – yet many brands have failed to keep up with the shift in consumer behaviour. Mobile is becoming increasingly important for brands, with data from IMRG and Capgemini showing that mobile accounted for 40% of all UK online retail sales in Q4 last year. These figures include sales from apps as well as mobile sites.
Be mobile-friendly becomes unavoidable, as the recent news prove it. Google has just changed its search algorythm. The company will now boost sites that display well on mobile devices in mobile search results, and downgrade those that do not. A significant impact on rankings. Exeperts are talking about a « mobilegeddon » ! As Nick Fettiplate, SEO expert at JellyFish, explains it in this article of Shona Gosh for Marketing Magazine, "Advertisers whose websites do not cater for mobile may start to see fluctuations in their organic performance as soon as April 21st, when the roll-out of the new algorithm begins."
How to know if your site is mobile friendly ?
Google has built an online test for brands and publishers to check whether their sites qualify as mobile-friendly.
How to become a mobile friendly site ?
Google launched an online guide explaining the steps to lead this transformation :Google developers.
Image credits: BigStock
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