Emarketing & content performance
8 Oct 2014

Event app: an unavoidable tool for your events

The future of digital marketing is on mobile. This said, it tends to become unavoidable to complete your event strategy with an event app.

You want to know what people think of your event in real time ?  Which session they enjoyed the most ? An event app is a window on your attendees’ minds, the medium between you and your audience.

First, it will enhance the image of your event : you took time to developp an app, you’re digital trendy. It will help your attendees a lot : program, schedules, locations,  … all in one easy-to-wear, interactive support.

It’s also a good way to push people to participate to presentations, by giving them the power to vote, to express their opinion, or to question. It redifines presentations. Therefore, they will  better  remember your speeches and contents.

As Karra Baron says it in her article for Lumiinsight.com ,this powerful tool will help you make ajustements, not on you’re next event, but on the one happening. App analytics can show you how attendees exchange contact information, if they plan to network and meet. Through this app, you can also put surveys and polls to get instant feedback. Moreover, analytics allow you to know which presentation has been the most liked and why not re scheduling it.

To know more about the different possibilities of instant feedbacks, you can read the present article "Testing the waters with instant feedback feeds" from the blog of MyQaa, a french app developping expert company. 

 Photo credit: Bigstock

Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

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