Emarketing & content performance
23 Jan 2014

Content marketing tailored to customers’ needs in the UK

While listening to the web from UK, we were lucky enough to find an agency, Steam Feed, which shares our approach about the power of content marketing.

Steam feed even shares the same “storytelling” as Social Dynamite. The agency listened to their customers to refocus its business.
Just like Social Dynamite, which based its commercial offer on the fact that the leaders were not able to dedicate time to relay information to their communities (even though they are the most legitimate to do so), the agency noticed a disturbing trend with their clients on the UK market. Their clients had little or no marketing strategy, which led to having no original content, which made providing social media services very difficult for them.

We decided to share with you the three must know they published on their website about content. Because at Social Dynamite, when we like, we share!

The three “must know” about content all focussed on strategy:

 

1. Strategy Content Marketing Always Starts With A Strategy

          - What kind of content should you communicate?
          - How to define editorial strategy & your targets

2. What Are We Lacking When It Comes To Content?

         - How to manage content

3. In What Ways Do We Already ROCK At Content Marketing?

         - Where to find content

Once your content methodology is ready, you will only need the right tool to give the appropriate value to your content and leverage your investment.

Read the original article


Social Dynamite role is to help organizations to create business opportunities with their digital presence such as social networks. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. It is 100% content marketing oriented. 

 For further information:

Photo credit : BigStock

On the top
[Infographic] – Best times to post on social mediaCreate quality content is one thing. To make sure that they are seen, read and...Read more
Recently
Social Medias strategies to lead the e-commerce marketNowadays, new opportunities have emerged for social medias.  They managed to successfully combine with e-commerce...Read more
Best articles of the month
6 ways to convince a company to sponsor your event. When you plan to organize an event, some questions come on the table by themselves....Read more
Evolution of BtoC marketing: the rise of eCommerceSocial networks have transformed Business to Consumer marketing. Today for instance, everybody talks about the...Read more
A digital marketing tube map rather oddTo celebrate the 150th anniversary of the London Underground, Hallam Internet, a digital marketing agency...Read more