Case study etouches: performance and efficiency
etouches wanted to sharpen its targeting and positioning, in order to support its new stage of development. Along with this, the company was looking for a way to increase reaches and its notoriety by hitting the right people while segmenting its contents. These two objectives have to satisfy a last one fixed by etouches: the process efficiency. Indeed, the company was first looking for simplicity of use with a performing, complete and customizable tool.
In order to meet these challenges, Social Dynamite has imagined a scheme in order to be able to spread your web contents on the Internet, which enables you to launch business contents on relevant social networks automatically, by aggregating before voluntary ambassadors’ accounts and by integrating them in segmented scenarios.
Here, we introduce you one of our client, etouches, which applied the principle of scenario-building broadcasting of contents on social network by using voluntary ambassadors from the brand. In order to set up a segmented and relevant communication, etouches, helped by Social Dynamite has:
- Created a targeted distribution strategy
- Revised its media brand positioning
- Built a short and medium run strategy
Ellen Seguin, Content & Event Marketing Director at etouches, gives her impression about Social Dynamite:
“We increased our outcomes on LinkedIn thanks to a curation of a professional from the industry much appreciated by our communities. Social Dynamite enabled us to be more efficient and to respect our objectives!”
The outcomes are precisely very positive. etouches noticed a rising of the audience of its website directly bounded to the set-up of the platform, but also an increase by 40% of visits via Twitter and LinkedIn. This is also a tool for the future, because by positioning as an event industry expert, etouches is investing on the future positive visibility of the brand.
Given these really positive results, etouches intends to expand to Australia, and then open a new brand page (new space brand) only for this target, using Social Dynamite tool.
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The table below is from the full case that you can download for free.
|WITH SOCIAL DYNAMITE, ETOUCHES DEVELOPS AN INTERNATIONAL INBOUND MARKETING STRATEGY BASED ON CONTENT|
etouches edits a platform of event organization supports. Founded in 2008, the company has more than 800 customers in 15 countries. Its offer has been elected « Best event Software » by the Events Technology Awards in 2013.
|Targets||MICE actors (Meeting Icentive Conference Exhibit), key accounts, associations, PCO.|
Being seen as an opinion leader, increase its notoriety and research of efficiency.
Deployment of Social Dynamite tool: setting up of an editorial and distribution strategy proper to etouches (building of scenarios adapted to each ambassador, ambassadors recruitment, contents segmentation, etc.)
For more information, you can download the full case study.
Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.
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