Emarketing & content performance
5 Sep 2014 151 hits

Case Study APSIA: leads and employment brand

Testimony: how have we increased our leads by 50% and amplified our employment brand thanks to Social Dynamite



The information systems market is booming and gives birth to a demand of differentiation from different actors. APSIA, a consultancy firm in innovation and transformation of information systems, would like to promote its brand by getting visible how wide is its offer and its methodology quality to its clients and prospects. Since there also a competition in Human Resources, the development of the notoriety of its employment brand is one of the principal leverage.

Olivier Massonat, APSIA Associate Director naturally chose a digital solution to boost his company’s notoriety. His objective: “focus on content, reduce costs and focus on the broadcasting efficiency”

The deployment of Social Dynamite tool has fully matched his expectations as much in terms of leads generating as in amplifying his employment brand.

“We noticed benefits after a few weeks. This boost of notoriety got the pipe better than last year”

Et Perrine de Courcel, Human Resources Manager added:

“Today when applicants look for us, they find us. They see that we are active and that we have expertise to share”.

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Apsia increases its leads by 50% and boosts its employment brand thanks to social dynamite

Summary APSIA, a consulting firm, uses Social Dynamite to improve its commercial performance and to increase its employment brand visibility.
Target Clients
  • Key accounts and SME
  • Professionals, business and engineering schools 
Key points

After three months, Social Dynamite already brought APSIA commercial benefits. It extends the use of Social Dynamite to the broadcasting of its employment brand, by using its ambassadors: its own consultants. APSIA managed to combine two objectives.

  • Business Development performance
  • HR process efficiency by developing its employment brand

For more information, you can download the full case study.

Do not hesitate to contact us if you want to discover our tool.



Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients. 

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