Brand storytelling: Narrative theory
Consumers are in need of human factors when they deal with brand and content marketing. Telling the story of your brand and its stakeholders can be a great way to hold your audience's attention. OnePoll has released a study that sums up storytelling according to 10 criteria.
Extract: "What’s the story of your brand? Storytelling, or providing consistent and compelling content to build a picture of a company, is becoming more important as people scrutinise brands and businesses. And while storytelling is a broad concept that means different things to different marketers, exclusive research suggests that some brands are doing better than others with their stories and how they tell them."
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