Emarketing & content performance
15 Aug 2013

Brand storytelling: Narrative theory

Telling the story of brand can be a great way to engage your audience into following your content on a regular basis!

Consumers are in need of human factors when they deal with brand and content marketing. Telling the story of your brand and its stakeholders can be a great way to hold your audience's attention. OnePoll has released a study that sums up storytelling according to 10 criteria.

Extract: "What’s the story of your brand? Storytelling, or providing consistent and compelling content to build a picture of a company, is becoming more important as people scrutinise brands and businesses. And while storytelling is a broad concept that means different things to different marketers, exclusive research suggests that some brands are doing better than others with their stories and how they tell them."

Read the original article here


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