10 B2B Content Marketing Best Practices
Laurie Beasley lists ten good practices of B2B Content Marketing.
Extract: "Content marketing is a newish term for an oldish concept: surround your customers with information and education they need to feel motivated to do business with you. Today, we have more ways than ever to do this: blogs, websites, social media, video, email, e-newsletters, and so forth. These tools allow marketers to become publishers in their own right, and tend to be far more cost-effective and far-reaching than the more traditional communications channels of direct mail, advertising and public relations."
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