Emarketing & content performance
2 Jul 2014 [Infographic] – Best times to post on social media
Create quality content is one thing. To make sure that they are seen, read and share by the right audience is better. Social Dynamite, an expert in content management, wished to share his experience and expertise regarding the art of publishing on social networks. Because if publish frequently is a key to success, publish at the right time and at the right frequency is equally important. Panorama of the usefulness of social networking B2B Social networks are now embedded in our daily lives and their use has become essential for any digital communication. The presence on social networks B2B meets the following goals: 84% to improve brands awareness, 74% to generate leads, And 71% to acquire customers. Five platforms are mainly used by B2B marketers, headed by LinkedIn at 91%, followed by Twitter with 85% and Facebook to 81%. Follow Youtube, Google+, Slideshare and Pinterest. We note that young users increasingly playing a buyers role in the field of B2B. Finally B2B audiences on Facebook are constantly increasing, particularly in the choice of distribution on social networks. Our recommendation for optimizing the sharing Generally speaking, publication B2B take place on weekdays between 7 am and 6 pm. But it is also necessary to adapt to each type of platform in order to correspond to the target and peaks audiences. Observing this schedules allows to obtain maximum engagement on your publications. Theses time slots are known to all web professionals, the competition is intense, and that means to stand out from the others by a relevant content, informative, attractive, with a high added value. Be careful, these recommendation may vary depending our industry, your target, but also the message you want to convey. You can also refine your communication strategy on social networks. If that seems constraining, this is normal. The solution: start a blog and make it his main platform publication. By its SEO, it will give to your publications the sustainability that social networks cannot create. But mostly it will allow you to automatically repost at predefined schedule content of your blog toward your social platform. Social Dynamite invites you to make a chore a mere formality and amplify the impact of your communication strategy. Discover now our recommendation to effectively share on social networks! And do not forget to visit the GiveMe7 website for more information. Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
16 Oct 2015 Social Medias strategies to lead the e-commerce market
Nowadays, new opportunities have emerged for social medias.  They managed to successfully combine with e-commerce using amazing technologies, and niche communities. Social networking app Instagram With a simple click, Instagram users can become shoppers and the e-commerce industry needs to adapt. Thankfully  to API, this social media is officially open for business. Social media dedicated to discovery and curation of other people’s images and videos Pinterest The Pinterest social media network users can buy with buyable  ‘pins’. You can use Pinterest’s “autocomplete” feature to guide your choices. Pinterest’s potential lies in its ability to understand users’ intent and a distinct advantage is that users come to the site to find new products. Community powered social commerce platform Polyvore Polyvore is a platform that is specified for fashion, beauty and interior design.  The most successful clients build their own sets, and add their own products to the mix. It’s a great way to gain visibility. The average order value for eCommerce traffic from Polyvore is significantly higher than that of any other platform. You have to design sets that can be shared on social networks and people who see how your products integrate into their lifestyle, you’ll be successful. Those sets looks like to those seens in fashion magazines.  In this way, you can get lots of views, comments and favorites. People can browse through the collections and then buy the items. Video social media Youtube YouTube platform is the second largest search engine on the web and it generates millions of dollars in revenue each year for e-commerce. In fact, many consumers are looking to YouTube for advices on products they would like to buy like consumer electronics, or cosmetics.  Most of users, are watching videos which are concentrated in the product, the demo, description, and testimonial videos before buying the products. YouTube is a new frontier for ecommerce, as it provides new marketing channels and additional visibility. Social networking website which generates ‘the most’ traffic and sales Facebook Facebook like the others social media platforms became an effective tool for a prosperous business. Its impact in e-commerce is undeniable. Facebook added new call to action button,to help pages driving business objectives. Moreover the Carousel Ad on mobile shows that e-commerce clients have seen significant revenue increases. With this Ad format on Facebook, you have the ability to show your best products and attract more sales.   Social medias marketing trends are likely to develop and they're all trying to make mobile ads more effective due to surpass desktop revenues. The mobile became the primary digital media platform . With those technologies, those media offers new options customer who are influentials more than before.   Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
15 Oct 2015 Influencer Marketing done wrong ... and how to fix it !
Consumers trust recommendations on products or services from a third party more than a brand or an advertisement itself. Influencer marketing has greater credibility with consumers. This is the reason why, brands need them to raise awareness, to encourage and increase actions among their network. If an Influencer marketing is not selected properly , a mistake can affect the potential of the company strategy. Their main job, is to create content, and recommend your brand to their followers. How can we recruit the best of them ? Many elements must be taken into consideration and it’s recommended to pay attention on : -the number of followers they may have -their interests, their market segments -their reputation Those elements with many others help you identify clearly who you want as an influencer. As suggested by Devon Wijesinghe, in his article, Insightpool could be the best solution to targetinfluencers.    How to Communicate effectively with them? As in any kind of relationships, brands and influencer must exchange with honesty, with an open mind, and transparency.   The appropriate way to adress them is implicit, but fruitful. You just have to make the influencer you’re communicating with feeling special. How to track their impact ? There’s a necessity to track and analyze the effect of your influencer marketing. This meanstracking on social networks, shares,opinions, or clicks. Devon Wijesinghe insists on being organizedto be able to identify the end goal.   The success is reach when an influencer marketing knows your brand and your target market inside out.   Photo credit: BigStock     Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.     For further information:   Discover our tools Download our tools brochure  ...
13 Oct 2015 Engage your audiences with interactive calls to actions
There are a lot of opportunities to provide relevant and engaging content for a marketer that can helps consumers buy products and services. Quizzes, infographics, videos can be integrated and lead your audience toward desired actions. Interactive Quizz or Test-Knowledge By replacing a call to action with an interactive Quizz or a test-knowledge  it means to evaluateknowledge, skills and performance too. This data collected, is relevant for a marketer, helping him to take decisions. Moreover ‘Tests and assessments are opportunities to develop and play with brand personality’ according to Julie Wingerter in her article. The brand identity represents your company's reputation and is something to which the consumer can relate and identify himself . Brand personality is nothing but personification of brand and Marketers can give for example their expertise through graphics, or language. An interactive Infographics combined with benchmarking An interactive infographics, which is a concise text, with a good design and graphics combined to benchmarking, can lead marketers to set up a series of questions. As Julie Wingerter explains, ‘the benefit of an interactive infographic is that it takes one of the most powerful forms of content marketing and supercharges it with a benchmarking call to action, as well as adding the attraction of interactive content – a true triple play’. Interactive videos Additionally, interactive videos give you the opportunity to collect data on your viewers through quizzes. You can effectively boost engagement of your interactive videos if the viewer is invited to act through touching or clicking. Through those interactive infographics, benchmarking and tests, marketers can expand their brand, and enhance their  lead scoring. By way of conclusion, according to Julie Wingerter, ‘Interactive content might be just what you need to give your marketing a mid-year boost’.     Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure ...
9 Oct 2015 Event professionals : enhance your linkedin profile with these following tips
Event professionals who are interested in building their brand with LinkedIn have to optimize their profile using the following ways: A smart and a creative space on LinkedIn   The LinkedIn headline : After looking at  your picture, your readers or potential clients will read your headline. This is the LinkedIn space where youcan optimize your most important keywords. With 120 characters,your headline must be very descriptive and it matters more than a job title. The Summary : Furthermore, the most crucial part of your LinkedIn profile is the summary. Your potential readers can learn more about yourself and can get a great first impression about your skills. Working under pressure, event professionals are supposed to organize parties, conventions, weddings, or festivals and they may need strong skills and expertise. Nonetheless, it could be relevant for them to explain how they started their professional careers, without writing at the first person. It’s desirable too, by contrast, to put emphasis on the personal touch. Content that can be added to your LinkedIn profile : -Pictures, videos, presentations and audio recordings can be added. It will leverage yourprofile and show how talented you are. Moreover it’s recommended to describe each one of them. -To promote yourself and get more visibility on LinkedIn, you can also post interesting events to share with your potential readers.   How to become an influencer as an event professional ? -A high number of skills, adds more credibility to your profile and gives the impression that your professional network recognizes your professionalism. With Pulse, a LinkedIn application for android, you are in position to follow the most influential business development and event coordination companies. Finally, bridging the gap between Linkedin, Facebook and Twitter is profitable. In this way, you have the opportunity to grow your professional network. On LinkedIn, you have the ability to show to the world that you are an expert and someone who deserves to be noticed on the event planning market. Photo credit: BigStock Social Dynamite designs a solution focused on the brand contents broadcasting on social networks. We aim at developping the digital influence of brands and their visibility on the Internet within a structuring process. Social Dynamite is an efficient and simple suite of tools that was initially created for our clients.   For further information: Discover our tools Download our tools brochure  ...
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[Infographic] – Best times to post on social mediaCreate quality content is one thing. To make sure that they are seen, read and...Read more
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